A big number of features and improvements are now available in the Nexd Campaign Manager. The highlights from this release:
And now all these in detail.
Import existing HTML5 banners
We have fine-tuned our HTML5 import feature in the last half year and are ready to publish this as beta. Now, you can easily upload your existing HTML5 banner(s) as standalone creatives.
We will optimize the assets and the code so it loads faster. After publishing you can see basic analytics (impressions, clicks, engagement) in campaign analytics. There are a lot of benefits with bringing your existing HTML5 banners:
all your ads are managed and analyzed in one place. This will reduce friction when working with different platforms and simplifies your processes.
your assets are optimized using our state-of-the-art proprietary AI algorithm. This will reduce the total load size of your ad and will raise their viewability and CTR. A smaller ad size will also help to comply with publishers' requirements.
the banners can be shown on all known devices and web pages. We have years of experience with making sure that our ads are displayed on a variety of different hardware and technology.
serving via Nexd can lower your overall ad costs for serving. Did you know that Google takes a percentage of your ad budget from a simple ad serving service, with Nexd ad serving is already included in the price!
you get a unified tag for all your ads that will put a smile on your ad ops face
Interested? Read how to import your HTML5 banner(s).
Run infeed ads across all devices
From now on, you don't have to make separate creatives for mobile and desktop infeed placements. You can create one "Standard infeed" ad and it works across all devices.
See real device in analytics
As you use the same tag for desktop and mobile, we are showing in analytics the data split by ad viewers' real device. This feature will turn on automatically when there are more than 500 impressions from one device and the share of that device is more than 2%. So, when only a small number or a fraction of your traffic comes from mobile and most on the desktop the split is not shown.
You can see the device split in:
Campaign analytics page on the creative card as separate rows
Creative analytics page as separate tabs
Campaign list campaign card
Creative list creative card
Campaign analytics page on Compare results graph filter
For those that are billed based on CPM, the invoice also shows the split.
Easier creative build-up
No more categories
All views are now based on creative type. To recap, we support the following creative types:
Standard infeed - Standard infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like the rest of the content. Learn more
Interstitial - Interstitial ads are fullscreen ads that overlay the content. Learn more
Interscroller - Interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible through a viewport. The viewport is the size of the placement, scrolling through publisher content reveals the ad. Learn more
Expandable - Expandable ads are two-state ads that transition from the first state to the second state. Learn more
Dynamic endcard - Dynamic endcard ads are two-state ads that start with any layout. When the video ends then the second state with any layout is shown. This feature is available exclusively, contact us if you're interested.
Responsive - Responsive is a creative that can be used in different infeed placements. It takes one set of assets and automatically creates multiple ads in different desktop and mobile sizes. This feature is available only for 🄴🄽🅃🄴🅁🄿🅁🄸🅂🄴 🄿🄻🄰🄽. Contact us to upgrade. Learn more
VAST Video - VAST Video is VAST standard-based ads for video-sharing platform in-stream placements where you can use our video layout. Learn more
VPAID Video - VPAID Video is VPAID (SIMID) standard-based ads for video-sharing platform in-stream placements where you can use all our layouts. Learn more
You can change the type in the creative edit view, also:
When you are on the campaign list view you can see the creative count and all the types' count when hovering:
The campaign analytics view is also grouped by type:
in the sidebar:
in the content area:
HTML5 creatives are highlighted with a small label:
Type is also shown on the preview site:
creative view sidebar:
Combined layout gallery
We combined the infeed layouts together so you can browse and select all the layouts in one place. As you probably know, there are layouts that work best on desktop (eg 3D cube vertical that may interfere with mobile device scroll), so you will be notified about that when making the selection. We also redesigned the list so that more layouts can be seen in one view.
Preview on different devices
To ease the understanding of how the creative behaves on different devices we added the option to preview them on desktop or mobile. You can find the selection in:
in the layout gallery:
in creative quick preview:
on the preview site:
Thanks for being updated on the latest changes in our platform, and we wish you a fruitful day 🍡