A large number of features and improvements are now available in the Nexd Campaign Manager. The highlights from this release:
Optimize whole creative
New options for Scratch layout
Campaign analytics export as pivot spreadsheet
Target media buy campaigns by user devices
We here at Nexd take creative load size very seriously. We're always on the look for better solutions to serve blazing fast loading ads. That's why we are extra proud to announce that we have taken our proprietary AI algorithm to another level and you can optimize the whole ad with one go. Bear in mind that increasing the quality results in larger load size, and decreasing the quality could also lower campaign performance. And to remind, when you upload an asset to Nexd Campaign Manager, it's automatically optimized. So, this feature only allows you to make changes to it when needed. To start, click on "Change optimization" under the quick preview:
In the opened modal use the slider to see results of creative optimized load size. When the new total load size looks ok, then click "Save". Just make sure that the creative looks also nice after that.
When you have selected the Scratch layout, then under "Options" in the "Gesture" section you can pick the scratch time, brush shape, and size. This way you can:
select how many seconds the user needs to scratch to fully reveal the bottom asset.
change the shape of the "hole" that the ad viewer sees with a gesture or during scratching the ad. Let's say you are advertising a cool drink, you can use the shape of the bottle. When promoting a footwear brand you can use the cutout of the shoe. Simply upload and drag the shape from the Asset library to replace the default one. The shape should be white (cutout color) and the surrounding transparent (so use SVG or PNG files, see our example). When needed you can revert the icon to default.
select the size of the brush.
You can export campaign analytics as a .xlsx pivot spreadsheet. This feature can be accessed right aside from the other types of reports in the campaign analytics sidebar:
The spreadsheet has two "master data" sheets with daily creative performance metrics and events and multiple already compiled pivot tables. The already prepared tables include total performance data for each creative, daily performance data over all creatives, list and counts for all events (eg clicks, page seen, etc).
For each day you have every creative Trackable ads, Impressions, Loaded impressions, Viewable Impressions, Viewability (%), Clicks, CTR (%), Engaged impressions, Engagement (%), Exposure time (s) plus every event total and unique sum. The pivot tables can be changed as you wish so you can slice and dice the data to create your own custom reporting. You have all the tools in Microsoft Excel to create new sheets with additional analysis, use formulas, etc. For example, you can filter out only events you are interested in and calculate your own metrics for engagement. Or, calculate the daily median of impressions instead of the sum.
When new to pivot tables, read a short guide to filtering data.
When setting up your buy media campaign then you can target by user devices. Selection is between desktop and mobile. This helps you find a suitable audience (eg you may have your website usable only with a desktop computer or want to A/B test your creatives for different devices)
Did you notice that we added the layout spec to our website? In case you missed it, you can go there from the Preview site. You can also see a link to custom creatives on our website. Did you know that Enterprise plan users can have a preview site with their domain? That's really useful and helps to showcase the creatives to your own clients 😉
Thanks for being updated on the latest changes in our platform, and we wish you a fruitful day 🥕