A large number of features and improvements are now available in the Nexd Campaign Manager. The highlights from this release:
A new sidebar
The new sidebar will help you navigate between campaign list, creative list, and buy media setup pages. It will also allow to jump into campaign analytics and preview site.
The structure and logic:
My campaigns takes you to the campaign list. When you are a company admin and have opened a campaign that is not yours or shared with you, then you will see the name of the campaign owner.
[Campaign name] shows the active, open campaign that you are working with. When the name is too long then you will see a truncated name with three dots and can see the full name when hovering over the name
Creatives opens the creative list. The list of creatives under this item will change as you make changes to the view (eg add new creatives, delete, rename, sort or filter).
[Creative 1 name] takes you to the creative in the creative list
[Creative 2 name] behaves the same as above
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Publish opens the buy media set up or shows overview when you already completed the set up. This item is only available for the companies that have activated the buy media campaign feature.
Campaign settings allows you to change the buy media campaign settings (eg goal, start and end dates, total budget)
[Ad set 1 name] takes you to the edit view of the ad set (eg audience, period, budget, creatives)
[Ad set 2 name] behaves the same as above
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Analytics opens the campaign analytics page in a new tab
Preview takes you to the preview site in a new tab with all the creatives
When needed you can hide the sidebar. If your screen width is not so wide, the sidebar starts as hidden and you can open it.
Multiple ad sets
You can create multiple ad sets in a buy media campaign.
Each ad set can have a separate audience, budget, period, and creatives.
When scheduling the ad set, the same rules apply as in the campaign (not published campaign start cannot be in the past, start cannot be later than the end and vice versa). In addition, when you want to publish the ad set, we check that the ad set dates are within the campaign period.
You can reuse the creative in multiple ad sets, only be cautious that when making changes as the changes will be made in all ad sets. In the campaign analytics view, the same creative is shown as many times you have added it to an ad set so you can distinguish between different analytics.
To help you plan your resources when changing ad set budget then you will see the sum of all ad set budgets and campaign total budget.
To ease understanding you can set the ad set name by just clicking on it and changing it.
When you choose creatives or try to understand what you have added to the ad set you can hover over them to see links to edit or preview them.
Each ad set will show a separate status depending on its publishing schedule:
Draft - when the ad set is not published
Scheduled - when ad set schedule is in the future
Live - when ad set schedule is currently running
Finished - when ad set schedule has passed
Stopped - when the campaign is stopped
Please note that the ad set statuses only reflect the time period and are not in line with the creative or campaign statuses that depend on how many impressions are detected.
Changes to platforms
Google Ads
We have successfully ended the test period for Google Ads and you can select that as a platform in the dropdown when editing creative. You will then not receive a tag, but a standalone ZIP. Please note also other changes and limitations when using Google Ads.
Nexd as platform
We added Nexd as a new platform in the dropdown when editing creative. This is also selected by default when you have buy media feature enabled. It helps you easily distinguish creatives that you run through us and those that use other DSPs. Please note that when the creative has been added into a buy media campaign, then you cannot change the platform.
When you change a creative's size that has been added into a buy media campaign you will be notified as this affects the pricing of the campaign. As a precautionary measure to stop you from doing damage to the already published creative, you cannot change published creative's categories or types.
Thanks for being updated on the latest changes in our platform, and we wish you a fruitful day 🌶