Introduction
Mobile Interscroller ads are scroll-in ads where fullscreen creatives are only visible through a viewport. The viewport size represents the ad placement space purchased on the webpage where the ad will be displayed. When you scroll through publisher content, the ad is revealed through the viewport. A tag ensures that your ad is in its correct placement, with the right content. You can modify the Interscroller tag to suit your needs better.
Tag
An ad tag, or placement tag, is a small chunk of code that makes an ad call to the ad server for placement information. A tag communicates key parameters to the ad server, such as the ad topic, size, basic page info, and more. It also enables you to track your ad’s performance by collecting and reporting critical metrics. Read the Working with ad tags article to learn more about tags.
Export creatives to generate tags
In Campaign Manager: select the creatives, confirm and download tag as usual (when needed, see our exporting article).
Note: Placement size is the visible area purchased on the website where the ad will be exported. The size of the creative is set to 640x1280 px, which is fullscreen on high aspect ratio mobile devices. When designing, bear in mind that most popular phones have a safe area of 640x854 px.
Modify Interscroller tag
You can modify an ad tag by first becoming familiar with the structure of a tag. The following Interscroller tag script example spells out the attributes contained in the tag, which informs the ad server of the ad’s identity, how the ad should look, and function. Depending on your previously built Interscroller creative, your tag may look similar to the following:
<ins class="adcads"
data-adc-id="b5ulLS0nJB5g"
data-unit="b5ulLS0nJB5g"
data-clickable="yes"
data-click-macro="%%CLICK_URL_UNESC%%"
data-click-tracker="%%CLICK_URL_UNESC%%YOURURLHERE"
data-responsive="yes"
data-width="320"
data-height="250"
data-interscroller="yes">
<script src="https://media.adcanvas.com/b5ulLS0nJB5g/adtag.js" type="text/javascript"></script>
</ins>
<script src="mraid.js" onload="window.mraidLoaded();" async defer></script>
Additional tag options
When you want to understand better how to use our tags, please read our overview or in-depth article.
Best practices
To ensure a seamless experience with mobile Interscroller ad types:
It’s suggested that you use assets sized at 640x1280 for optimal image quality on both low and high-aspect ratio devices. For layouts using multiple asset tiles, specific asset sizes may vary.
When setting up interscroller ads in DSP, it’s best to use the infeed viewport placement sizes like 300x600 or 320x480 for optimal performance.
If your platform doesn’t have an interscroller placement and/or an option to disable Safe Frame, avoid programmatic campaigns since the content may be cropped incorrectly.
Ensure that your ad is inside the feed.
Deal directly with publishers. It’s optional but ideal, as they’re familiar with Interscroller ad placements.
More articles regarding ad tags