A tag – also known as Third-Party Tag or HTML Tag – is a snippet of code that calls an ad server for ad content when the placement is requested.
NEXD generates a unique tag for each ad in a campaign. Typically, an advertiser or agency will work with a publisher or DSP to decide where to target the tags on any site, as well as which types of tags are the most suitable.
Here’s the basic process:
First NEXD User sets up creatives in campaign.
Then the user assigns ad delivery platforms to these creatives, where the ads are trafficked.
Once everything is ready in Campaign Manager, the trafficker generates tags and inserts these tags in their DSP or sends them to publishers.
Where can you insert NEXD ad tags?
NEXD tags work in all major ad delivery platforms.
Ad delivery platform means platforms like DSPs, SSPs, ad servers, ad networks, or directly to the publisher. Handling tags is very easy – copy-paste from the file to the relevant creative type within your ad platform of choice.
You'll be looking for something like "HTML tag", "third-party tag" or "custom creative". Virtually all ad platforms today offer this capability.
Always make sure the NEXD tag has been set up for the ad delivery platform
you are inserting the tag into. If you are using an ad server use it’s functionality as a “tracking creative”, as NEXD already incorporates ad serving in it’s tag.
What does a NEXD ad tag look like?
A tag consists of several lines which are all editable for the user. These lines are important to show correct content and have correct integration.
Things to keep in mind when working with NEXD ad tags
- Does the platform our tag states match the platform you are inserting our tag to? If you use extra ad servers, use them only for tracking purposes.
- Remember to change only the URL part or "YOUR-URL-HERE" and nothing else (don’t delete the macro!). Everything else is vital for all platform integrations.
- Please remember that your landing page URL needs to have http or https in front of the URL. Many platforms will won't be able open the URL without it!
Note: Adding a Global Pixel (third-party impression) tracker can drastically penalize your programmatic traffic reach. We strongly advise you to use third-party trackers only for interactions.