It's relatively simple to do so. To begin, you would need to add one extra parameter, such as data-3rd-tracker, to the tag and insert your impression tracker between the quotation marks, replacing IMPRESSIONTRACKER as follows:

data-3rd-tracker="IMPRESSIONTRACKER"


Add the click tracker by replacing YOURURLHERE after data-click-tracker as follows:

data-click-tracker="YOURURLHERE"

Warning: Don't delete the macro in front of the URL, it's vital for all platform integrations.

The following example is a third-party tracker tag Javascript:

<ins class="adcads"
     data-adc-id="ZmFR7RZDA7Nw"
     data-unit="ZmFR7RZDA7Nw"
     data-clickable="true"
     data-3rd-tracker="IMPRESSIONTRACKER"
     data-click-tracker="YOURURLHERE"
     data-responsive="true"
     data-width="300"
     data-height="250">
     <script src="https://media.adcanvas.com/ZmFR7RZDA7Nw/adtag.js" type="text/javascript"></script>
</ins>
<script src="mraid.js" onload="window.mraidLoaded();" async defer></script>


Note: Adding a Global Pixel (third-party impression) tracker can drastically penalize your programmatic traffic reach. We strongly advise you to use third-party trackers only for interactions.


Have questions or concerns? Contact our support team at [email protected]

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