If you or your customers want to dig a little deeper to really understand how your audience is interacting with your creatives on a much more granular level, help is at hand. We offer very detailed statistics and export capabilities of creative events in our analytics platform, but if you want to use another platform this article helps you set it up.

Third-party tracking is where you use your own or partner's data analytics platform to track additional information beyond what is available in the NEXD Campaign Manager. By adding special parameters to your NEXD Campaign Manager creative tag it’s possible to pass a range of “event” types whenever your audience performs a certain kind of interaction.

For example, in the case of the Carousel layout, third-party tracking can be set up to send information about how many times users swiped through the different images and then when they click on one, which specific image generated the click.

Here's the list of the events you can track:

Please note that Nexd does not support JavaScript trackers that contain executable code.

Most partners will want to be gathering as much information as possible about the performance of their campaigns, using their own platforms. A few of the key benefits of third-party tracking include:

Third-party tracking allows you and your partners to see how an audience is interacting with a creative, on a very granular level.

Being able to analyze which part of a creative gathered the most interest or generated the most clicks allows for a much clearer optimization path; for example, by showing which images within a Carousel swipe-able layout are getting the most clicks, you can focus on those kinds of visuals/offers / copy in future iterations.

NEXD Campaign Manager already tracks a huge list of interaction types. However, to access data beyond what is available in the NEXD Campaign Manager platform typically requires a manual report to be generated by our developers. Third-party tracking allows you and your partners to gather the data you want, directly within your platform of choice.

You are now able to retarget the audience that engaged with the creative for future campaigns in your preferred DMP. This will provide you a clear list of users showing a strong interest in your offering. You can now retarget those users not only using NEXD but also with other partners/platforms/DSPs.

Note: Adding a not vetted third-party Creative impression tracker can drastically penalize your programmatic traffic reach. We strongly advise you to use third-party trackers only for interactions.

Note: [Unique] is optional. We can track unique users by adding [Unique], otherwise the parameter would look like this: data-onevent-hover

Note: [Unique] is optional. We can track unique users by adding [Unique], otherwise the parameter would look like this: data-onevent-touch

Note: [Unique] is optional. We can track unique users by adding [Unique], otherwise the parameter would look like this: data-onevent-gyro

Note: If you want to track users who clicked on different assets, you'll need to create separate parameters with different tracking. This is an example of the carousel first two assets:

Note 1: If you want to track users who viewed different assets, you'll need to create separate parameters with different tracking. This is an example for 3D cube/prism first two assets:

Note 2: If you want to track users who viewed pages 1 to 4 independently, you'll need to create 4 separate parameters with different trackings:

Note 3: Not all assets seen events are sent. For eg our Tiles has 5 different assets in the first view and sending all those events could be blocked by the browser and therefore result in incomplete analytics.

Notes:

The full and categorized list of events is listed in the event tracking article. See the event name, normalize (replace spaces with hyphens and use lowercase) and add data-onevent- before it. For example:

Enabling third-party tracking with NEXD Campaign Manager creatives involves adding a couple of lines to the creative’s tag.

1. Once your pixel is created in your own platform, build your parameter as follows:

data-onevent-unique-touch="http://tracker.client.com/?ad=123&event=ut"

2. Then add it into NEXD Campaign Manager Third Party tag you downloaded from the platform:

For a more technical overview on how to implement third-party tracking, please take a look at this support center article on the topic.