Responsive is a creative that can be used in different desktop and mobile sizes. It takes one set of assets and automatically creates multiple ads in different desktop and mobile sizes.
The responsive type is also useful in these situations:
You need one creative to work in both mobile and desktop placements”:
You want to spruce up your usual desktop leaderboard or tower placement:
We have optimized responsive creatives for most-used placement sizes:
The creative also works with sizes between the above options, but always test beforehand in your selected DSP platform. You will see previews of all the creatives and can make any needed changes before exporting.
Using different and specially designed backgrounds will result in the best outcome, but you can also use a "one-size-fits-all" background assets.
Use automated Responsive layout selection and asset mapping for faster workflow.
Add new size or modify each sizes' assets and tracking for custom designing each placement size