In Campaign Manager (CM), you can build ads with layouts for many different ad types and placements. Static ads to ex-static ads: interactive ads from statics ad assets you already have at hand, without entering any code. Also you can manage your campaigns and creatives with all all the tracking data you need. Assets (images and videos) are automatically optimized to smaller size by up to 10x, but with no discernible loss in quality.
1. Mobile infeed:
Mobile infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like rest of the content.
For infeed ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 500 when the size of the placement is 300 x 250.
2. Mobile interstitial:
Mobile interstitial ads are fullscreen ads that overlay the content.
For interstitial ads, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.
3. Mobile interscroller:
Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible though a viewport. The viewport is the size of the placement, scrolling though publisher content reveals the ad.
For interscroller, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.
4. Mobile expandable:
Mobile expandable ads are two-state ads that transition from the first state to the second state.
The first state can be any in-feed layout, the second state can be in-feed or fullscreen layout.
Feel free to read more about this format from our blogpost:
Desktop ads can be used anywhere in desktop placements.
For desktop ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 1200 when the size of the placement is 300 x 600. Campaign Manager is flexible to accommodate adjustments such as crop, scale, and trim to edit either images or videos. These features are useful to trouble-shoot asset sizes when there is a mismatch.
6. Video Ad:
Video Ad category is VAST, VPAID (SIMID) standard based ads for video-sharing platform.
For VAST you can use our desktop still layout.
For VPAID is available all desktop layout with video Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, dropping, and effects are available.
Feel free to read more about video ads from our blogpost: https://www.nexd.com/blog/video-vast-vpaid/