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Choosing between different creative types
Choosing between different creative types

Read about infeed, fullscreen, interscroller, expandable, video ad and responsive creatives

Updated over a week ago

In Campaign Manager (CM), you can build ads with layouts for many different ad types and placements. Static ads to ex-static ads: interactive ads from statics ad assets you already have at hand, without entering any code. Also, you can manage your campaigns and creatives with all the tracking data you need. Assets (images and videos) are automatically optimized to a smaller size by up to 10x, but with no discernible loss in quality.

1. Standard infeed

Infeed ads are the most common ad type that appears inside of content or feeds. They are part of the page flow and scroll along just like the rest of the content. Learn about placement sizes.

For infeed ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 500 when the size of the placement is 300 x 250. The Campaign Manager is flexible to accommodate adjustments such as crop, scale, and trim to edit either images or videos. These features are useful to troubleshoot asset sizes when there is a mismatch.

2. Mobile interstitial

Mobile interstitial ads are fullscreen ads that overlay the content.

3. Mobile interscroller

Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible through a viewport. The viewport is the size of the placement, scrolling through publisher content reveals the ad.

4. Mobile expandable

Mobile expandable ads are two-state ads that transition from the first state to the second state.

If your first state is fullscreen, the second must be as well. If your first state is infeed, you have the option to choose an infeed or fullscreen layout for the second state.

Read more about this format from our blog post:

5. In-stream

In-stream (formerly called Video Ad) category is VAST, VPAID (SIMID) standard based ads for video-sharing platform in-stream placements.

For VAST you can use our desktop still layout. For VPAID is available all desktop layouts. The Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, dropping, and effects are available.

You can also reuse your existing VAST ads by importing them to our platform. We will optimize the videos and use our blazing-fast global CDN (content delivery network) to enable a better ad experience. In addition, you will have a better overview of your whole campaign's results, as statistics will be combined with your other creatives.

Feel free to read more about video ads from our blog post.


6. Responsive

Responsive is a creative that can be used in different desktop and mobile sizes. It takes one set of assets and automatically creates multiple ads in different desktop and mobile sizes. This feature is available only for ๐Ÿ„ด๐Ÿ„ฝ๐Ÿ…ƒ๐Ÿ„ด๐Ÿ…๐Ÿ„ฟ๐Ÿ…๐Ÿ„ธ๐Ÿ…‚๐Ÿ„ด ๐Ÿ„ฟ๐Ÿ„ป๐Ÿ„ฐ๐Ÿ„ฝ. Contact us to upgrade.

Read more about responsive creatives.

7. HTML5

You can also use your existing HTML5 banner. Just upload your existing HTML5 banner, and we will optimize the assets and the code so it loads faster. After publishing you can see basic analytics (impressions, clicks, engagement) in campaign analytics. To enable this feature, email us the request at [email protected], or click the messenger icon in the bottom right corner of the screen.

8. Lightbox

Lightbox ad is a two-state format, where it starts as a standard in-feed layout but then seamlessly transitions to the second state upon a userโ€™s click. The Lightboxโ€™s second state is specifically designed to showcase responsive HTML microsites, providing an immersive experience for your audience.

For lightbox creatives, you can either buy an expandable placement or also run the ad from a standard in-feed placement (placement size based on the size of the creativeโ€™s first state). Please note that Safe Frame needs to be disabled on your DSP / platform for the creative to be able to expand to a bigger size.

Read more detailed information here.

9. Dynamic Endcard

Dynamic endcard ads are two-state ads that start with a video and then show the second state with any mobile layout.

Here's an example with the second state being a Carousel:

10. Sticky

Sticky placements, commonly found on mobile pages or apps, remain fixed to either the top or bottom of the screen, offering less intrusive ad experiences. The typical ad sizes for mobile are 320x50 and for desktop, 1000x50.

Please note that for Sticky creatives to work correctly, they need to run on a Sticky placement on your DSP/platform.

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