Responsive creatives is a special solution to enable you to make interactive and engaging ads that perform well, for different mobile and desktop sizes for one of the four responsive layouts with just uploading a batch of assets. You only need to upload 5 to 13 prepared assets, and the workflow does all the rest, creating you 5 most common creative sizes in one go.
1. Prepare assets
See specifications for designers:
You should have at least:
4 cube side assets, 3-6 carousel card assets, 1 panorama image, or 1 video
1-4 background images
optionally, a logo and/or a CTA image
Note: you can use video assets on both the Responsive 3D cube and Responsive carousel layouts. We recommend a maximum of 1 video per creative, for optimal file size and performance.
2. Make a new creative in Nexd Campaign Manager
1. Go to or create a new campaign where you want to make a new creative.
2. Click on the little downward arrow on the Type to reveal a drop-down menu and scroll down to choose "Responsive".
3. Choose the layout you wish to use: you can choose between a responsive 3D cube, a responsive carousel, a responsive panorama ja a responsive video.
3. Drag & drop your prepared assets in the Asset Library (or Team Library if the assets will be used by other team members as well), or click on "Choose files" and select the assets via browser file manager. The files will be uploaded, and the first view of the creative is made. The system will map the assets to the correct place, and add logo/CTA or background image according to file names (eg, when filename contains "front", "first" or starts with "1", that asset is linked as the front side of the cube or first carousel card). Complete mapping info:
Front/First media - file name that contains "front", "first", or start with "1"
Right/Second media - "right", "second", or starts with "2"
Rear/Third media - "rear", "third", or starts with "3"
Left/Fourth media - "left", "fourth", or starts with "4"
Fifth media - "fifth" or starts with "5"
Sixth media - "sixth" or starts with "6"
Squares background - "square", "rectangle", "672x560", "300x250", "336x280"
Leaderboard background - "leaderboard", "1940x500", "970x250"
Halfpage background - "tower", "halfpage", "600x1200", "300x600"
Mobile background - "mobile", "600x960", "300x480"
Fit background - "fit", "2000x1200"
Overlay Logo - "logo"
Overlay CTA - "cta", "click", "more"
NB! Make sure that you use the naming conventions above, or the system may select the wrong layout automatically. If that happens, you can choose the correct layout via the "Change layout" button.
So, when you upload:
only one video ... Responsive video layout is automatically selected
only one image ... Responsive panorama layout is selected
four images/videos ... Responsive cube layout is selected
2, 3 or more than four images/video ... Responsive carousel layout is selected
If there are any problems with mapping, those assets will not be linked and you'll need to drag them manually from the Asset library. Just open "Assets & Options" and drag to desired asset slot:
4. Give the creative a meaningful name. By default, it is named "New creative".
5. When needed, select a platform to enable different publishers' and DSPs' click macros.
When you are happy with the result, move to the next step.
3. Export creative
This is according to the usual workflow: select the creative(s), click "Export", then "Export tags". For more information, read our detailed exporting guide.