The branding and call-to-action (CTA) elements are vital and in many cases, mandatory. Your ad viewer should always see your company logo and call-to-action, regardless of which part of the ad they are viewing.
Note how the Toyota logo and Find your Toyota button stay in the same position on top of all other graphics and animation:
Fortunately, you have a straightforward approach to adding the overlay logo and CTA assets. You can efficiently add assets and use the position editor to quickly adjust elements within the asset area.
Why use a CTA asset and overlay logo?
The overlays are shown on top of everything, even when you interact with the ad. This gives the creatives a 3D look as they stay in place even when the creative is moving from side to side or page-to-page.
If you want to perform A/B testing for your creatives, you only have to duplicate the creative and change the CTA text.
When using regular fullscreen placements, you won’t have to worry about placing a CTA button or logo outside of the screen. By default, they'll appear in the right place, depending on the size of the device, and will not disappear if the device does not support a high aspect ratio.
How to use it?
Select the Extras tab.
Drag the asset from Asset library or upload the asset.
Position the asset.
Click Save. Your creative is now ready.
In addition to logo and CTA you can add additional overlay elements or even use different CTA for each asset (eg logo refers to home page and CTA button to e-shop).