Overlay animations

How to make animated overlays

Updated over a week ago

Updated on 29.02.2024! Additional animations Scaling and Move in/out & a new setting Easing!

Overlay animations allow us to take a more sophisticated approach to ad creation. They offer the capability to animate overlay assets, providing a dynamic and engaging dimension to your advertising campaigns.

Overlays now have the capability to be animated, allowing them to fade in/out, move in/out and scale. Additionally, you can set them on a loop and customize their start and duration times according to your preferences. Moving in/out and the ability to be scaled is part of the February 2024 release.

To add animations to your overlays, follow these steps:

  • Select the creative where you want to add animated overlays

  • Access the extras panel

  • Add a new overlay or choose an existing one

  • Turn in the Animations toggle button

  • Above your overlay asset slots, you'll find the "Global Animation Settings".

    Choose whether you want your animations to loop and how many seconds should one cycle of animations take

  • You can add up to 35 additional overlays and up to 6 animations per overlay

  • Choose what animation type you want to use:

    • Fade in

    • Fade out

    • Move in

    • Move out

    • Scale

  • Choose whether or not you want the overlay to ease. To make the animations seem more natural, easing will adjust the animation speed over time. We have introduced 4 easing options:

    • No ease - Animation will move at a constant speed

    • Ease in - Animations with the ease-in timing function start slow and speed up towards the end.

    • Ease out -Animations with ease-out are the opposite, with a fast start and slow end.

    • Ease in out - Ease-in-out animations start slow, speed up in the middle, and end slow

  • Add a start time for your overlay animation, indicating the delay before the animation starts

  • Add the duration of the animation, specifying how long the animation will last

  • For "Scale" animation, you can also define the starting and end sizes. Additional guidelines are available at the end of the article.

  • With "Move in" and "Move out" animations, you can specify the direction in which the overlay moves, as well as the magnitude of its movement. More detailed guidelines are also provided at the end of the article.

  • Keep in mind that the second animation should start after the completion of the first

  • You are all set with your dynamic and visually engaging overlays!

Animation descriptions:


The Scale animation lets you scale your original asset up or down. When an asset is uploaded the default scaling of said asset is 100%. With scale animation type, you can make the asset bigger or smaller.

  • When you scale down your asset, the size can be reduced from the original size down to 0%, which would make the asset disappear.

  • When the asset is scaled up you can increase its size to 200%, doubling the size of the asset.

  • The start time will let you choose when you want the scaling process to start.

  • Duration will define the length of time it will take to complete the scaling process.

  • Example - Start time: 3 ; Duration: 1; Start size: 100%; End size: 50%

    At the start of the third second, your asset would scale itself from full size to half of the original size, the whole scaling process would take 1 second to complete.

Move assets in/out

The Move animation allows you to move elements into view, move them out of view, or move within the ad. The Move-in animation's main function is to animate an overlay asset entering the screen from one of four predefined directions, while the Move-out animation moves the overlay away from the screen in one of the four predefined directions. It's important to note that with either option, you can move the asset within the ad while keeping it on-screen throughout.

  • When using move-in, the asset will begin to move into view from your selected direction and end up in the position originally set in the cropper tool.

  • When using move-out, the asset will start moving from its position in the cropper and proceed to move out of view in your chosen direction.

  • The start time allows you to specify when you want the movement process to start.

  • Duration determines how long it will take to complete the moving process.

  • Amplitude, specific to move animations, indicates the extent of the movement. A 100% amplitude will completely move the asset into or out of view, while 50% moves it only halfway.

  • Example - Start time: 3 ; Duration: 1; Move in from: Left; Amplitude: 100%

    At the start of the third second, your asset would begin moving in from the left. With an amplitude of 100%, it would be fully moved in. The entire movement process would take 1 second to complete.

See examples here:

Move in & Move out

Fade in & Fade out


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