Updated on 23.04.2025! Introducing a new animation - rotation.
Overlay animations allow us to take a more sophisticated approach to ad creation. They offer the capability to animate overlay assets, providing a dynamic and engaging dimension to your advertising campaigns.
Overlays can now be animated with options to fade in/out, move, scale, or rotate. Additionally, you can loop animations and fully customize their start time and duration to fit your creative vision. The rotate animation is the latest addition, introduced in the April 2025 release.
To add animations to your overlays, follow these steps:
Select Creative: Choose the creative where you want to add animated overlays.
Access Extras Panel: Open the extras panel.
Choose Overlay: Add a new overlay or select an existing one.
Enable Animations: Turn on the Animations toggle.
Global Animation Settings: Locate the "Global Animation Settings" above your overlay asset slots.
Set Loop & Cycle Duration: Decide whether your animations should loop and specify the duration of one animation cycle.
Overlay & Animation Limits: You can add up to 35 additional overlays and up to 6 animations per overlay.
Select Animation Type: Choose the desired animation type:
Fade in
Fade out
Move in
Move out
Scale
Rotate
Configure Easing: Decide if the overlay should ease (to create a natural animation effect). The four easing options are:
No Ease: Animation moves at a constant speed.
Ease In: Animation starts slowly and accelerates towards the end.
Ease Out: Animation starts quickly and decelerates towards the end.
Ease In Out: Animation starts slowly, accelerates in the middle, and slows down at the end.
Set Start Time: Specify the delay before the animation begins.
Set Duration: Define how long the animation will last.
Scale Animations: For "Scale" animations, set the starting and ending sizes (see additional guidelines below).
Movement Animations: For "Move In" and "Move Out" animations, specify the direction and magnitude of the movement (refer to the detailed guidelines below).
Rotation Animations: For "Rotate" animations, choose the axis to rotate around and set the starting and final angle of the asset.
Sequence Animations: Ensure that subsequent animations start only after the previous one has finished.
Finalize Overlays: Your dynamic and visually engaging overlays are now ready!
Reuse Animation Sequences: Easily copy and paste your animation sequences to other overlays, saving time and ensuring consistency. Read more
Animation descriptions:
Scaling
The Scale animation lets you scale your original asset up or down. When an asset is uploaded the default scaling of said asset is 100%. With scale animation type, you can make the asset bigger or smaller.
Scale
When you scale down your asset, the size can be reduced from the original size down to 0%, which would make the asset disappear.
When the asset is scaled up you can increase its size to 200%, doubling the size of the asset.
The start time will let you choose when you want the scaling process to start.
Duration will define the length of time it will take to complete the scaling process.
Example - Start time: 3 ; Duration: 1; Start size: 100%; End size: 50%
At the start of the third second, your asset would scale itself from full size to half of the original size, the whole scaling process would take 1 second to complete.
▶️ Example: How to create a scale animation (easy level)
Rotate
The Rotate animation allows you to rotate overlay assets around a chosen axis, giving your creatives an additional layer of movement and visual interest. Rotation can be applied to spin an asset, tilt it, or create dynamic transitions where the element rotates into view, rotates out, or rotates while staying in place.
When using rotation, the overlay will rotate from the starting angle you define to the final angle. This rotation happens around the axis you select (X, Y, or Z), allowing you to create simple 2D spins or more complex 3D-style flips.
The start time controls when the rotation begins within the animation timeline.
Duration determines how long the rotation takes to complete.
You can also control the rotation amount by setting your angles. A small angle change (e.g., 0° → 15°) creates a subtle tilt, while a larger change (e.g., 0° → 360°) creates a full spin.
X-axis: Rotates the element forward or backward, similar to flipping up or down.
Y-axis: Rotates the element left or right, mimicking a door opening or closing.
Z-axis: Rotates the element flat around its center point, creating a traditional spinning motion.
Example – Start time: 2 ; Duration: 1.5 ; Axis: Z ; Start angle: 0° ; End angle: 180° At the start of the second second, your asset would begin rotating around the Z-axis, turning from 0° to 180°. The entire rotation process would take 1.5 seconds to complete.
▶️ Example: How to rotate elements (medium level)
Move assets in/out
The Move animation allows you to move elements into view, move them out of view, or move within the ad. The Move-in animation's main function is to animate an overlay asset entering the screen from one of four predefined directions, while the Move-out animation moves the overlay away from the screen in one of the four predefined directions. It's important to note that with either option, you can move the asset within the ad while keeping it on-screen throughout.
Move in & Move out
When using move-in, the asset will begin to move into view from your selected direction and end up in the position originally set in the cropper tool.
When using move-out, the asset will start moving from its position in the cropper and proceed to move out of view in your chosen direction.
The start time allows you to specify when you want the movement process to start.
Duration determines how long it will take to complete the moving process.
Amplitude, specific to move animations, indicates the extent of the movement. A 100% amplitude will completely move the asset into or out of view, while 50% moves it only halfway.
Example - Start time: 3 ; Duration: 1; Move in from: Left; Amplitude: 100%
At the start of the third second, your asset would begin moving in from the left. With an amplitude of 100%, it would be fully moved in. The entire movement process would take 1 second to complete.
▶️ Example: How to combine animations (complicated level)
More examples here:
Fade in & Fade out
