Overlay animations allow to take a more sophisticated approach to ad creation. They offer the capability to animate overlay assets, providing a dynamic and engaging dimension to your advertising campaigns.
Overlays now have the capability to be animated, allowing them to fade in or fade out. Additionally, you can set them on a loop and customize their start and duration times according to your preferences.
To add animations to your overlays, follow these steps:
Select the creative where you want to add animated overlays
Access the extras panel
Add a new overlay or choose an existing one
Turn in the Animations toggle button
Above your overlay asset slots, you'll find the "Global Animation Settings".
Choose whether you want your animations to loop and how many seconds should one cycle of animations take
You can add up to 6 animations per overlay
Choose what animation type you want to use - Fade in or Fade out
Add a start time for your overlay animation, indicating the delay before the animation starts
Add the duration of the animation, specifying how long the animation will last
Keep in mind that the second animation should start after the completion of the first
You are all set with your dynamic and visually engaging overlays!
See an example here: