Trackers are useful in providing captured data to advertisers by revealing valuable metrics that measure online marketing activities, provide creative analysis, and track marketing performance.
Originally, a pixel tracker is a transparent or camouflaged 1 x 1-pixel graphic embedded as an HTML code snippet that loads when a user visits a website or views an email. Trackers that you can add to the creative are sending data to third-party behind the scenes not using pixels or any other HTML code.
You can easily edit multiple trackers in your creative campaign from your campaign’s Creative settings section. Add either or both, Creative or Asset specific tracking to your campaign’s creative.
Note: Adding a not vetted (third-party) Creative tracker for impression events can drastically penalize your programmatic traffic reach. We strongly advise you to use third-party trackers only for interactions. Click to read more here.
Tracking
Click on the Tracking tab.
Under the Creative tracking heading choose the tracking event - Impression or In-view (Viewability)
Here enter the impression tracker
Click the ⊕ Add icon to enter additional trackers if needed.
Edit the entered Impression tracker by clicking on it. When finished, click outside of the modified input field for the edit/deletion to take effect.
Remove the entered Creative tracker by hovering over it. A ⓧ Delete icon appears on the right top corner. Click on it to remove the URL.
Click-action
When adding a third-party tracking under the Tracking tab, make sure to also add your landing page URL under Click Actions. NB! This is important because if URL is not added under Click Action, the third-party tracking will fire but not redirect is actually happening.
Alternatively, you can add your tracking link under Click Actions, if your tracker includes your landing page redirect.
Read more about Click Actions from this article.
Asset specific tracker
You can as well add a tracker for logo or CTA assets, assets on the side of cube, overlay elements, etc. These assets you can track can be found under Asset specific tracking heading.
