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Manage creatives

Learn how to save time by managing your creatives in most optimized way.

Updated over 2 weeks ago

There's a lot you can do with creatives. First, you have to select all or the specific creative(s):

Duplicate

This simply copies the creatives into the same campaign, all assets and options remain as they were. If the creative copied from was already published, the new creatives start with "Draft" status and have no impressions.

Pro tip: When you create multiple creatives with the same assets (eg 3D Cube and Carousel), the most efficient way to do this is to create one creative, upload all assets, and drag them into place. Then duplicate the creative, select the new layout and then drag the assets from the Asset library into their new locations.

Pro tip 2: Users can convert infeed a mobile ad to a desktop ad and vice versa, with all assets and options remaining in place. This will help you create identical ads on both devices. The quickest way is to build one creative and tune it to suit your needs (scale and position assets, select options, add global URL, etc). When it's all good just select Duplicate, and in the new creative, click on the other device.

Delete

This removes the creative from this campaign. Please note that you cannot delete a published creative.

Bulk Edit Creatives

Bulk Edit allows you to update multiple creatives at once. You can quickly change parameters such as Creative name, Click Action, Tracking, or Platform (DSP) in bulk, instead of editing each creative separately. This saves time and ensures consistency across campaigns.

Preview

This will open the preview site with the selected creative(s).

Copy / Move

You can copy or move a creative to another campaign. This will allow you to split a bigger campaign into smaller ones, correct mistakes (eg if you unintentionally made a creative under another campaign), hand over creatives from design to adops or client, reuse existing creative in a new campaign, etc.

Select the creatives and click the copy/move icon. In the opened modal, select the campaign that you wish the creatives to be copied or moved to. To copy, check the "Copy selected items and keep them in original location" checkbox. Without that, the creatives are moved to the new campaign.

That's it. If you find that there is something else you want to do with the creatives that will make your life easier, let us know.

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