The Hotspot feature serves multiple functions, allowing users to provide additional information about a specific product or website, create shoppable ads, and present terms and conditions. With this feature, you can pin hotspots to your ads, and when clicked, they display popup media.
Hotspots can be added to various layouts; however, the ad types are limited to infeed, interstitial, interscroller, expandable and Lightbox ads. The feature can't be used with VAST, VPAID, or responsive type.
Hotspots can be used in several ways; some examples are below:
Make shoppable ads - add product info when clicking on the shoes, T-shirt, perfume bottle, car lights or mirrors, etc
Add recipes to food ads - when clicking on the dish, the user will see the recipe
Add prices of the products on ads
Include information on medications
Make tips and tricks ads for makeup products, e.g., eyeliner, mascara, etc
Add technical information on the phones, washing machines, etc
How to add hotspots to your ads?
Follow these steps:
Select the creative where you want to add hotspots
Access the extras panel
Add up to 6 hotspots per creative
Add the hotspot media asset to the designated slot
Position and scale the hotspot media within the cropper
Add hotspot hints and position them on the ad
Customise the animation for the hint object (options include pulse, fade, or none)
Include a close icon per hotspot and adjust its position and scale
Choose your hint gesture and close icon from the provided pre-made icons in the dropdown menu or upload custom icons as needed
Specify the overlay colour and set the desired opacity level
About tracking & click actions:
Analytics and click actions are available for hotspot media and can be added under asset-specific Tracking & Click Actions tabs.
Give the hotspot feature a try, and let us know what you think!
See an example here: