This article gives a quick overview of our Creative Optimization and Flights tools and directs to articles for further reading.
Guide to DCO Tools
NEXD’s DCO Tools help you deliver smarter, higher-performing campaigns by letting you automate creative performance and target audiences with precision. These features can be found when you click on a campaign of your choice.
The DCO Tools section includes two key features:
🎯 Creative Optimization
What it does:
Automatically boosts the best-performing creatives in a campaign by optimizing for Click-Through Rate (CTR) or Engagement Rate.
Use when:
You have multiple ad variations in a campaign
You want to let data decide which creative gets the most budget
Your goal is to maximize performance over time without manual tweaks
How to use:
Upload multiple creative versions to your ad set
Choose optimization goal (CTR or Engagement)
NEXD’s engine will monitor and shift budget automatically
👉 Learn more about Creative Optimization https://support.nexd.com/en/articles/9576292-self-optimizing-dco-feature
🧩 Flights
What it does:
Allows you to show different creatives based on custom rules like date ranges, audience segments, or geography.
Use when:
You want to run time-sensitive offers (e.g. week-by-week promos)
You need to target different messages to different locations or groups
You want control over what creative shows, and when
How to use:
Set up multiple flights with rules (e.g. “Show this ad in Germany from June 1–7”)
Upload creatives for each flight
NEXD will automatically serve the right version based on your rules
👉 Learn more about Flights https://support.nexd.com/en/articles/8541494-comprehensive-guide-to-the-flights-feature-its-analytics
Learn more about Creative Optimization: https://support.nexd.com/en/articles/9576292-self-optimizing-dco-feature
Learn more about Flights: https://support.nexd.com/en/articles/8541494-comprehensive-guide-to-the-flights-feature-its-analytics