Scope note: This article focuses on end-user data processed through Nexd ad experiences (e.g., when an ad is served and interacted with). Information about data processed for Nexd’s website and platform users (e.g., Campaign Manager accounts, support, billing, website analytics and marketing cookies) is covered in our Privacy Policy (2025).
Is NEXD and the NEXD Campaign Manager platform GDPR-compliant?
Yes.
But let's expand on that a little.
For ad experience interaction tracking, we only process anonymised IP (and/or other limited technical signals, if applicable).
However, those IP addresses are anonymised at the point of tracking to ensure total privacy.
While NEXD tracks a lot of things related to how users interact with NEXD Campaign Manager creatives, none of that can be tracked back to the user themselves as the IP address is anonymised.
As NEXD is a creative-focused technology company, we don't have any dealings with targeting or user tracking. Thanks to this there a no aspects of NEXD's creative technology that are impacted by GDPR.
In fact, we broadly welcome the GDPR and IAB Transparency & Consent framework. NEXD's focus as always been on the end user-experience and leveraging creativity, rather than pure big data to engage with audiences.