Events for creatives give you extra understanding how end-users are interacting with your creatives and how to make the experiences better.
Our creatives will bring you all of the most important actions an user takes inside the creative, whether it's related to viewing video or looking at different pages or just playing around with the creative.
Events can be seen in your analytics dashboard in the bottom of the creative card. You can also order daily events by Exporting the campaign.
Different layouts have different metrics, therefore different events.
In-feed layouts (gyro-based interaction)
Horizontal Panorama
First tilt [Left/Right] – Direction of first engagement (unique)
Vertical Panorama
First tilt [Up/Down] – Direction of first engagement (unique)
Prism
Page seen [1-3] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Queue
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Slides
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Floating
First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)
Particles
First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)
In-feed layouts (touch-based interaction)
Scratch
Scratched – If the top surface was scratched
3D Cube
Page seen [1-4] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
First direction [Left/Right] – Direction of first rotation (unique)
Triangular Prism
Page seen [1-3] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
First direction [Left/Right] – Direction of first rotation (unique)
Pixel Swipe
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Pixel Pages
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Slides
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
Full screen layouts (gyro-based interaction)
Panorama Layout
First tilt [Left/Right] – Direction of first engagement (unique)
Floating Object
First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)
Mosaic
First tilt [Up/Down] – Direction of first engagement (unique)
VR Showroom
Page seen [1-4] – Which pages were seen, how many times (unique)
First tilt [Left/Right] – Direction of first engagement (unique)
Horizontal Panorama
First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)
Full screen templates (touch-based interaction)
Scratch
Scratched – When the top surface was scratched
Video templates (touch-based interaction)
Horizontal Panorama
First tilt [Left/Right] – Direction of first engagement (unique)
View Through Rate and View Through Time (Second-by-second)
Mosaic
First tilt [Up/Down] – Direction of first engagement (unique)
View Through Rate and View Through Time (Second-by-second)
Scratch
Scratched – When the top surface was scratched
View Through Rate and View Through Time (Second-by-second)
Pixel Pages
Page seen [1-5] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
View Through Rate and View Through Time (Second-by-second)
3D Cube
Page seen [1-4] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
First direction [Left/Right] – Direction of the first rotation (unique)
View Through Rate and View Through Time (Second-by-second)
Triangular Prism
Page seen [1-3] – Which pages were seen, how many times (unique)
Page change – How many times a page was changed
First direction [Left/Right] – Direction of first rotation (unique)
View Through Rate and View Through Time (Second-by-second)
Video
View Through Rate and View Through Time (Second-by-second)
