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Adding particles

Learn how one small addition can make your ad come alive.

Updated this week

Particles are a quick way to bring extra energy and movement into your creative. With just a few clicks, you can add different particle effectsβ€”like falling snow, floating icons, or emojis β€” and customize their behavior to match your campaign.

When to use this effect?

We believe these effects are especially helpful when:

  • ... you have only one asset. Adding one small icon can really create a difference in engagement and CTR.

  • ... the ad is about an sporting event. Just add a moving ball onto it: ⚽️

  • ... you have a concert to invite people? Add some music icons: 🎡

  • ... there's a holiday or event coming? Show Halloween festivity on the ad with pumpkin: πŸŽƒ

  • ... you want to add some social approval? Indicate that people like the product: πŸ‘πŸΌ

  • ... ad needs some emotion? Put a smile on it: πŸ˜€

The possibilities are literally endless: 🎈, 🌼, β˜€οΈ, ☁️, πŸ’Ά, ✈️, etc.

How to set it up?

This feature can be found under the Extras tab under the Widgets heading. You can choose from our examples or upload your own image. Click on the Take back icon to reset the effect.

Want more settings?

Click on Settings, where you can customize how your particles will look like. You can choose the following settings:

  • Object size - choose the base size of the objects.

  • Randomize size - if you would like the sizes of the objects to vary (up to 50% smaller or bigger than chosen object size).

  • Speed - specify how slow or fast the objects should move on the ad.

  • Opacity - select how transparent the objects are. (The higher value, the more transparent the object is).

  • Randomize opacity - if you would like the opacity of the objects to vary (up to 10% more transparent or opaque than chosen opacity).

  • Density - choose the amount of objects that are animated on the ad.

  • Direction - specify the angle where the objects move to on the ad.

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