Nexd's Flights feature is a great addition designed to revamp your advertising campaign management experience. At its core, Flights is a simplified DCO system that facilitates better management, execution, and analysis of your advertising campaigns.

Want to get acquainted quickly? Watch this video HERE.

Flights is a way to ORGANIZE creatives into logical groups and display a SPECIFIC group of ads based on preset Rules to serve a SINGLE TAG.

Instead of creating multiple tags or campaigns, Flights allow you to manage different scenarios (such as language, location, or time) within one setup. Nexd will automatically decide which creative to show based on the rules you define.

For example, you can set rules like:

Flights are especially useful for more complex campaigns with multiple variables. Planning your logic in advance (for example, mapping out your rules) will help you build cleaner and more efficient setups.

You can also set the priority for each creative to indicate how many impressions each of the creative should get proportionally. This will help save a substantial amount of campaign management and set-up time, especially for big campaigns with lots of variables.

How it works

First, navigate to the campaign where you want to set up Flights. Then open DCO Tools from either the left-hand menu or the top menu.

The DCO Tools modal will open. From there, select Flights. To learn more about Creative Optimization, click here.

When setting up a Flight, the user can choose to export tags for multiple platforms.

You define rules that determine when specific creatives are shown. These rules can be based on:

Once your rules are defined, you can assign creatives to each rule group by selecting them from the panel on the right.

There can be conditions to the rules (IF/AND/OR/ELSE), nested rules (Inner rule group) and multiple rule groups within a Flight.

For each creative that is selected, the user can set the priority as a percentage. The platform will automatically calculate the other fields, so it adds up to 100%. Priority will determine how many impressions each creative gets proportionally.

Flight analytics - this version does not include analytics that would detail the specifics in Flights. Standard analytics can be used in the meantime. Flight Analytics will be released in the future.

Preview site - standard preview is usable for Flight creatives as well. Previews for creatives with flight rules can be expected in the next release.

We’ll guide you through setting up a Flight using a few examples with different complexity levels.

In Los Angeles, a local grocery store would like to reach customers during prime hours. They have new discounted products to promote. The campaign should run in the evening between 5 pm and 7 pm and match the user’s language (English or Spanish).

Explanation

The first step is to understand which creatives are needed. Having the creatives ready makes it much easier to build the Flight logic.

In this case, we need two creatives:

one in English and one in Spanish. Both creatives will be shown in the same location and during the same time range.

Next, we define the structure of the Flight based on the conditions and creatives.

A helpful way to approach this is to ask:

In this case, some conditions apply regardless of language. These are:

Since these are always true, they should be grouped together first as the base of the Flight.

To ensure the correct showing order for each creative, we need to add nested condition groups within our first condition group. Each creative requires three conditions to be met: location, time range, and language. Therefore, we will create a nested condition group specifically for language.

Since we cannot group languages together, as we need to add different creatives for each language, we must create a separate condition group for each language. After adding the first language as a condition, we will create another condition group at the same level as the first language. This process will result in a structure consisting of three condition groups.

The main condition group will focus on location and time range, while the other two condition groups will be nested within it and dedicated to specific languages.

The last step is to drag/drop the right creatives into the right language and set up our flight.

Or view the process from this instructional video:

A car insurance company targeting a California-based audience uses localized creatives to match the language of each segment (Spanish, Korean, Chinese, Russian, and English). All text is presented in the corresponding language to ensure clarity and relevance.

To further resonate with the audience, the imagery includes local visuals and city-specific references. The campaign targets residents in Los Angeles, San Francisco, and San Diego, and runs throughout April.

Explanation

The first step is to determine which creatives are required for the flight. Once the creatives are defined, it becomes easier to set up the corresponding rules (conditions).

In this case, five creatives are needed for each language. All creatives are delivered across the same locations and within the same date range.

The next step is to define the Flight structure based on the given conditions and available creatives. To guide this process, consider the following questions:

In this example, the two most common conditions are location and date range. These should be grouped at the top level.

Within this group, both conditions are applied: a single date range and multiple locations, covering all three target cities.

Next, add nested condition groups within the main group. Each creative must meet three conditions to be served: location, date range, and language.

Since location and date range are already defined at the top level, the nested groups should be used to handle language. Each language requires its own condition group because a single creative cannot target multiple languages simultaneously.

Start by creating one nested condition group for the first language, then duplicate this structure for each additional language. Each group contains a single language condition and its corresponding creatives.

In total, this results in a structure with one main group (location and date range) and multiple nested groups, one for each language:

The last step is to drag-drop the right creatives into the right language group and set up our flight.

A U.S. national restaurant chain uses mealtime-based messaging to display up to five different menu items for each meal period. The five items can be shown in random order, but each meal period must display only items from the corresponding menu.

Explanation

The first step is to determine which creatives are required for the flight. Once the creatives are defined, it becomes easier to set up the corresponding rules (conditions).

In this case, each creative uses a carousel layout with five slots (menu items). Creatives must be produced in four languages—English, Spanish, Korean, and Chinese—and each language must include content for every meal period.

For example, for Breakfast, four creatives are required, one per language. Each creative may feature slightly different menu items depending on the language and regional preferences.

The next step is to define the Flight structure based on the given conditions and the available creatives. To guide this process, consider the following questions:

In this case, location is the most consistent condition. Although it is not explicitly defined, we can assume the target is the United States, as the restaurant chain operates there. This makes location a logical starting point for structuring the Flight.

The second condition group, nested under location, should be mealtime. This allows all mealtime conditions to be defined once, rather than repeated across multiple groups.

For example, within the Breakfast group, define the time range for each supported time zone. The same time window (e.g., 06:00–10:00) should be applied across all relevant time zones, such as EST/EDT, CST/CDT, MST/MDT, and PST/PDT.

To set this up:

The condition will be met if the time range matches in any of the defined time zones. To streamline setup, duplicate existing conditions and adjust the time zone as needed.

Repeat this process for the remaining meal periods: Brunch, Lunch, and Dinner. Each of these should be created as a separate condition group at the same level as Breakfast.

Although all meal-time groups are nested under the main location condition, they are not nested within each other. To add a new meal period (e.g., Brunch), click “New condition group” after the Breakfast group and define the corresponding time ranges in the same way.

Keep in mind that not all regions support every meal period. For example, if the EST/EDT time zone does not support Brunch, then the Brunch condition group should include only the remaining applicable time zones.

The third level consists of language-based condition groups. For each meal-time group, add nested condition groups for the supported languages.

To set this up:

Because this condition is nested under both Location and Mealtime, the creative will be served only when all conditions are met—for example: Location = US, Mealtime = Breakfast, Language = English. This logic is also reflected in the Quick Overview.

To add another language, click “New condition group” at the same level as the first language group, and repeat the process (e.g., add Spanish).

At this stage, you have set up separate creatives for each language within a given meal time:

Repeat this process to add all four languages to each meal-time group. This allows you to assign different creatives based on the combined conditions of location, mealtime, and language.

In the end, the Flight structure should follow this hierarchy:

The last step is to drag-drop the right creatives into the right language and set up our flight.

Flight's template to collate data for setting it up and importing rules in bulk.

As Flights was created to ease the work of advertisers whose campaigns have a lot of variables, adding an Excel template to the mix allows it to smooth the process even more.

To make your work easier, we suggest you use this template to collate all data necessary for your campaign, such as rules, addresses, locations, time-zones etc. Once you have that file, you can easily import all settings to the Campaign Manager and convert those into rules that will then be attached to your creatives.

Below you can find a list of Flight import rules:

If you're going to use your own Excel files, make sure the column headers match as in the template provided.

We've added a new Detailed Analytics for Flights.

This provides granular insights into your Flight's performance based on rulesets, allowing for more informed decision-making.

You will see the breakdown by ruleset and what's the priority set for that specific set. The details for the rulesets are displayed based on what you chose when setting up the Flight.

Breakdown by Geography: Understand which regions or countries are most engaged with your creatives.

Breakdown by Language: Discover which languages yield the most interactions.

Breakdown by Time Zone: Optimize your campaigns based on when most of your audience is active.

Breakdown by Location: Get insights on urban vs. rural or city-wise performance.

All these, per Creative: Every creative you run can be dissected for each breakdown.

1. Log in to your Campaign Manager account

2. Navigate to a campaign or make a new one; the Flights tab is on the left panel.

3. Select the desired campaign for a general view or to make changes to your campaigns.

4. To access the detailed analytics, click on the Analytics icon on the left panel-

5. A new tab opens with Flight Analytics.

6. On the left, you can see all the creatives that are on the flight, and upon choosing one, you will see the detailed info.

7. Click the little downward arrow to see what each Ruleset was set to accomplish.

8. On the right, you can also choose a ruleset and then the dashboard will update to give you info on that.

Harness the full power of the Flights feature and its new analytics to elevate your advertising campaigns to new heights. Happy campaigning!