All is new in September! Well, not all, but our Scroll to Queue layout has been updated, and we have a new Lightbox layout. The intended use for the Lightbox Ad Type is to allow the use of a mini-site in the second state of the ad. Additionally, we have made improvements to Flights feature users - you can now use an Excel sheet to organise all variables of your campaigns and then easily convert those into Flight rules. Exciting!
First things first, all about layouts.
Scroll to Queue updates
Our Scroll to Queue layout has been updated and now allows 35 assets instead of 6. This change allows you to use this layout to create various effects, for example, a 3D effect or an animated sequence. Check out the example below:
Scrolling up and down makes the running shoe spin on its axis. To do that, you need to have files of all the angles.
Want to implement this layout in your campaigns? You can either get creating or contact your customer success manager for help.
Lightbox
This is a new exclusive ad type where the ad starts as any in-feed layout but, when clicked upon, opens as an imported HTML5 responsive page. The ad type is really similar to expandable but has some core differences (the main difference being that the second state is HTML5 import).
Other differences:
It can be used both in desktop & mobile
First asset is always infeed. Users can enter w x h size values.
The second view is always fullscreen; the fullscreen in mobile is not like our usual interstitial.
User can only import HTML5 into the second view. No layouts can be chosen.
The first asset has a secondary gesture icon that indicates that when clicking on it, there will be a pop-up. Users can modify it in the options panel (users can modify the icon + location).
Upon opening the lightbox, the user has an x-button that can be modified in the options panel (upload custom icon & user cannot modify the location).
When the view state is shown, it has a dark overlay on all the content to highlight the lightbox.
Important - Lightbox second state requirements:
In the HTML zip package, there must be a file named “index.html”
The HTML content should be designed with best practices in mind for responsive ads*
*This aims to provide a mini-site experience in the second state rather than merely expanding a banner.
If you want to add a global click action for your Lightbox ad, then you need to modify your HTML5 file accordingly: read more here.
Example below:
Flights variables import
If you are unfamiliar with our Flights feature, I suggest you read more about it from the release notes from June 2023; it can be found here.
As Flights was created to ease the work of advertisers whose campaigns have a lot of variables, adding an Excel template to the mix allows it to smooth the process even more.
To make your work easier, we suggest you use this template to collate all data necessary for your campaign, such as rules, addresses, locations, time-zones etc. Once you have that file, you can easily import all settings to the Campaign Manager and convert those into rules that will then be attached to your creatives.
Below you can find a list of Flight import rules:
A creative name is required
A priority percentage is required
If a city or region is filled, then the country is required
If one of three date-related fields has data, then all three are required
If one of three time-related fields has data, then all three are required
Header row should always be the first row → Header row has labels described above and not values.
If using your own spreadsheet, then it is not necessary to add all the columns if you would not like to use all columns. In addition, the order in which the columns appear is not essential. For example, if your goal is to group creatives based on postal code, then add 3 columns → Creative name, Priority, and Postal code.
If you are using our spreadsheet, then you don’t have to fill all the columns or cells, and you do not have to remove empty columns. For example, the spreadsheet has all the columns, and you would like to group creatives by language. For your convenience, fill the columns → Creative name, Priority, Language → and leave others empty (of course, you can delete empty columns, but it's optional)
Click here for the Flight rules template, or if you're going to use your own Excel files, make sure the column headers match as in the template provided.
NB! It is not possible to create nested rules with the import; the ruleset will have a flat structure.