We are seeing more and more issues with interactive ads that run in Android inApp environments using the most common SDK-s. Ad viewers try to interact with the ad, but this is understood by the app as click through to a landing page instead of interacting with the ad as intended. This is resulting in low engagement figures and abnormally high (10+ %) CTR.
Based on data from different exchanges this is happening when people try to initiate drag interaction both on HTML5 & WebGL ads. We also see issues when people try to swipe, interact with gyroscopes, etc.
After some heavy testing and trying different solutions, we at Nexd have found a way to read the user interactions with the ad correctly and enable people to engage with the ads as intended.
In the near future, this fix will be applied also to HTML5 ads imported to Nexd Campaign Manager platform and served by us. We'll keep you posted.
The fix requires some additional input collection from the environment our ads are being displayed. We added a special “InApp Support'' checkbox to Nexd Campaign Manager (see screenshot below). To keep your ads light as a feather, enable this functionality only to the ads that really need it.