Engagement is an important metric to help you understand how your audience is responding to your NEXD Campaign Manager creatives.

It's possible to view engagement for your campaigns and individual creatives, giving you insights on how they're performing, beyond simple CTR and impression counts.

But what is an engagement?

The range of different interaction types mean that engagement needs to calculated differently for different layout types.

Currently, these layout types are divided into three main categories, based on their primary interaction type:

Movement, touch and view

Movement templates, are those that rely on the device's gyroscope for interactions, count engagement when 70% of the image or images are viewed by the user.

Example: Horizontal Panorama: the user must tilt their device so that >70% of the creative is viewed.

Touch templates, like Scratch and Pixel pages, where the user needs to use their finger to interact with the ad count engagement when the desired touch action has been performed.

Example: Scratch: the user must move their finger across the screen, "scratching off" the overlay layer, to reveal the background image.

Video advertisements class an engagement once at least 3 seconds of the video has been viewed, the video must have been in the viewport for 3 seconds.

Desktop advertisements also include a hover timer in them. If the user holds their mouse over the placement more than 1 second, we trigger that as an engaged impression. This does not include scrolling.

Example: 3D Cube: user has interacted with the ad through page cursor movement/scrolling and then moves their cursor on the ad. After 1 second, if the cursor is still on the placement, it's engaged.

Layout engagements

In-feed layouts (gyro-based interaction)

Horizontal Panorama - more than 70% of asset is seen
Vertical Panorama - more than 70% of asset is seen
Prism - User sees more than 1 side
Queue - User sees more than 1 page  
Slides
- User sees more than 1 page  
Floating - more than 2 seconds of interaction
Particles - more than 2 seconds of interaction 

In-feed layouts (touch-based interaction)

Scratch - User has interacted with the creative via touch
3D Cube
- User has interacted with the creative via touch
Triangular Prism
- User has interacted with the creative via touch
Pixel Swipe - User has interacted with the creative via touch
Pixel Pages
- User has interacted with the creative via touch
Slides
- User has interacted with the creative via touch

Full screen layouts (gyro-based interaction)

Panorama Layout - more than 70% of panorama asset in view
Floating Object
- more than 2 seconds of interaction
Mosaic
- more than 2 seconds of interaction
VR Showroom
- User sees more than 1 side
Horizontal Panorama
- more than 70% of asset is seen

Full screen templates (touch-based interaction)

Scratch - User has interacted with the creative via touch

Video templates (touch-based interaction)

Horizontal Panorama - more than 70% of asset is seen or video played for at least 3 seconds
Mosaic
- more than 2 seconds of interaction or video played for at least 3 seconds
Scratch - User has interacted with the creative via touch
Pixel Pages
- User has interacted with the creative via touch or video played for at least 3 seconds
3D Cube - User has interacted with the creative via touch or video played for at least 3 seconds
Triangular Prism
- User has interacted with the creative via touch or video played for at least 3 seconds
Video - User has interacted with the creative via touch or video played for at least 3 seconds

NB: In the case of custom campaigns, the same logic apply as above. For any uncertainties please contact support or reach out to your account manager to clarify the engagement threshold for your custom creative.

User sessions

All engagement statistics are based on unique sessions.

If the user interacts with the creative multiple times in the same session, NEXD Campaign Manager only counts a single engagement.

Should the user see and engages with the ad again later (either on the same channel or elsewhere), then that will be counted as a new engagement.

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