Events for creatives give you extra understanding how end-users are interacting with your creatives and how to make the experiences better.

Our creatives will bring you all of the most important actions an user takes inside the creative, whether it's related to viewing video or looking at different pages or just playing around with the creative.

Events can be seen in your analytics dashboard in the bottom of the creative card. You can also order daily events by Exporting the campaign.

Different layouts have different metrics, therefore different events.

In-feed layouts (gyro-based interaction)

Horizontal Panorama

  • First tilt [Left/Right] – Direction of first engagement (unique)

Vertical Panorama

  • First tilt [Up/Down] – Direction of first engagement (unique)

Prism

  • Page seen [1-3] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed

Queue 

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 

Slides

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed

Floating 

  • First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)

Particles 

  • First tilt [Left/Right/Up/Down] – Direction of first engagement (unique)

In-feed layouts (touch-based interaction)

Scratch

  • Scratched – If the top surface was scratched

3D Cube 

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of first rotation (unique)

Triangular Prism 

  • Page seen [1-3] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of first rotation (unique)

Pixel Swipe 

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 

Pixel Pages 

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 

Slides 

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 

Full screen layouts (gyro-based interaction)

Panorama Layout

  • First tilt [Left/Right] – Direction of first engagement (unique) 

Floating Object 

  • First tilt [Left/Right/Up/Down] – Direction of first engagement (unique) 

Mosaic

  • First tilt [Up/Down] – Direction of first engagement (unique) 

VR Showroom 

  • Page seen [1-4] – Which pages were seen, how many times (unique) 
  • First tilt [Left/Right] – Direction of first engagement (unique)

Horizontal Panorama 

  • First tilt [Left/Right/Up/Down] – Direction of first engagement (unique) 

Full screen templates (touch-based interaction)

Scratch 

  • Scratched – When the top surface was scratched

Video templates (touch-based interaction)

Horizontal Panorama

  • First tilt [Left/Right] – Direction of first engagement (unique)
  • View Through Rate and View Through Time (Second-by-second)

Mosaic

  • First tilt [Up/Down] – Direction of first engagement (unique)
  • View Through Rate and View Through Time (Second-by-second)

Scratch

  • Scratched – When the top surface was scratched
  • View Through Rate and View Through Time (Second-by-second)

Pixel Pages

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • View Through Rate and View Through Time (Second-by-second)

3D Cube

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of the first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Triangular Prism 

  • Page seen [1-3] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Video 

  • View Through Rate and View Through Time (Second-by-second)
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