Tracking events for NEXD Campaign Manager desktop creatives gives you and your team an even deeper understanding of how audiences are interacting with creatives, allowing you to make their experience better and, ultimately improve campaign performance.

NEXD Campaign Manager creatives track all of the most important actions a user can take within the creative and much of this is already available within the Adcanvas analytics dashboard.

This can include, for example, what assets have been viewed the most and which of those have generated the most clicks.

Events can be seen in your analytics dashboard in the bottom of the creative card. 

You can also order daily event reports to be sent directly to your inbox by exporting the campaign from the NEXD Campaign Manager analytics dashboard.

Different layouts use different sets of metrics, so they use different custom events:

In-feed layouts

Horizontal Panorama

  • First tilt [Left/Right] – Direction of first engagement (unique)

Vertical Panorama

  • First tilt [Up/Down] – Direction of first engagement (unique)

Queue 

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 

Scratch

  • Scratched – If the top surface was scratched

3D Cube 

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of first rotation (unique)

Vertical 3D Cube 

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Top/Down] – Direction of first rotation (unique)

Horizontal Roller

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of first rotation (unique)

Vertical Roller

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Top/Down] – Direction of first rotation (unique)

Video templates

Horizontal Panorama

  • First tilt [Left/Right] – Direction of first engagement (unique)
  • View Through Rate and View Through Time (Second-by-second)

Vertical Panorama

  • First tilt [Left/Right] – Direction of first engagement (unique)
  • View Through Rate and View Through Time (Second-by-second)

Queue

  • Page seen [1-5] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • View Through Rate and View Through Time (Second-by-second)

Scratch

  • Scratched – When the top surface was scratched
  • View Through Rate and View Through Time (Second-by-second)

3D Cube

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Left/Right] – Direction of the first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Vertical 3D Cube

  • Page seen [1-4] – Which pages were seen, how many times (unique)
  • Page change – How many times a page was changed 
  • First direction [Top/Down] – Direction of the first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Horizontal Roller

  • Page seen [1-3] – Which pages were seen, how many times (unique)
  • First direction [Left/Right] – Direction of the first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Vertical Roller

  • Page seen [1-3] – Which pages were seen, how many times (unique)
  • First direction [Top/Down] – Direction of the first rotation (unique)
  • View Through Rate and View Through Time (Second-by-second)

Video 

  • View Through Rate and View Through Time (Second-by-second)
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