Available metrics for export:

Metric

Definition

Video Metrics

Impressions Analyzed (unfiltered)

The number of impressions tracked by Moat, unfiltered for Invalid Traffic.

Impressions Analyzed (filtered for GIVT)

The number of impressions tracked by Moat, filtered for General Invalid Traffic.

Impressions Analyzed

The number of impressions tracked by Moat filtered for General and Sophisticated Invalid Traffic, and IVT unmeasurable impressions.

Percentage of Total Impressions

Percentage of total impressions by row.

In-View Measurable Impressions (filtered for GIVT)

The number of impressions where viewability was measurable, filtered for General Invalid Traffic.

In-View Measurable Impressions

The number of impressions where viewability was measurable.

1 Sec In-View Impressions

The number of impressions where the ad played for at least one continuous second with at least 50% of the player visible on-screen and the page in-focus.

2 Sec In-View Impressions (unfiltered)

The number of impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus, unfiltered for Invalid Traffic.

2 Sec In-View Impressions (filtered for GIVT)

The number of impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus, filtered for General Invalid Traffic.

2 Sec In-View Impressions

The number of impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus.

3 Sec In-View Impressions

The number of impressions where the ad played for at least three cumulative seconds with at least 50% of the player visible on-screen and the page in-focus.

5 Sec In-View Impressions

The number of impressions where the ad played for at least five cumulative seconds with at least 50% of the player visible on-screen and the page in-focus.

On-Screen Measurable Impressions

The number of impressions where on-screen was measurable.

On-Screen Impressions

The number of impressions where at least one pixel of the ad was in-view with focus.

On-Screen Rate

The percentage of impressions where at least one pixel of the ad was in-view with focus.

In-View Measurable Rate

The percentage of impressions where viewability-related metrics were measured. It is calculated as the number of In-View Measurable Impressions divided by the number of Impressions Analyzed.

OM SDK Measurable Rate

The percentage of impressions where the Open Measurement SDK was available, from a certified provider, and used for measurement.

Hostile IFrame Rate

The percentage of impressions where the Moat tag was loaded in a hostile iframe.

1 Sec Video In-View Rate

The percentage of measurable impressions where the ad played for at least one continuous second with at least 50% of the player visible on-screen and the page in-focus.

2 Sec Video In-View Rate

The percentage of measurable impressions where the ad played for at least two continuous seconds with at least 50% of the player visible on-screen and the page in-focus.

3 Sec Video In-View Rate

The percentage of impressions where the ad played for at least three cumulative seconds with at least 50% of the player visible on-screen and the page in-focus.

5 Sec Video In-View Rate

The percentage of measurable impressions where the ad played for at least five cumulative seconds with at least 50% of the player visible on-screen and the page in-focus.

Fully On-Screen Measurable Impressions

Number of impressions where it was possible to determine whether the ad surface was 100% on-screen.

Fully On-Screen Impressions (No Time Minimum)

Number of impressions where the ad surface was 100% on-screen for any period of time.

Fully On-Screen Rate (No Time Minimum)

Percentage of impressions where the ad surface was 100% on-screen for any period of time.

1 Sec Fully On-Screen Impressions

Number of impressions where the ad surface was 100% on-screen for at least one second continuously.

1 Sec Fully On-Screen Rate

Percentage of impressions where the ad surface was 100% on-screen for at least one second continuously.

Fully On-Screen or 50% Large Ad for 2 Sec Impressions

The number of valid impressions where 100% of the ad was on-screen for 2 continuous seconds. If the ad is 242,500 pixels or greater, the ad must be 50% on-screen for 2 continuous seconds.

Fully On-Screen or 50% Large Ad for 2 Sec Rate

The percentage of valid impressions where 100% of the ad was on-screen for 2 continuous seconds. If the ad is 242,500 pixels or greater, the ad must be 50% on-screen for 2 continuous seconds.

3 Sec Fully On-Screen Impressions

The number of impressions where the ad surface was 100% on-screen for at least three cumulative seconds.

3 Sec Fully On-Screen Rate

The percentage of impressions where the ad surface was 100% on-screen for at least three cumulative seconds.

Averaged Ad Length (sec)

Ad length (in seconds) averaged over the creatives and placements at your aggregation level.

In-View Time (sec)

The average time in seconds that the ad was visible for users who met the requirement for a 2 Sec In-View Impression.

% of Video Played In-View

The average percentage of the video that users watched.

Total Exposure Time (sec)

The total time in hours that the ad was visible, summed across all users who met the requirement for a 2 Sec In-View Impression.

Average Minute Audience

The average number of people viewing the ad each minute across the selected date range.

Reached 1st Quartile Rate

The percentage of measurable impressions where the ad reached the first quartile (regardless of viewability).

Reached 2nd Quartile Rate

The percentage of measurable impressions where the ad reached the second quartile (regardless of viewability).

Reached 3rd Quartile Rate

The percentage of measurable impressions where the ad reached the third quartile (regardless of viewability).

Reached Complete Rate

The percentage of measurable impressions where the ad played to completion (regardless of viewability).

Audible On 1st Quartile Rate

The percentage of measurable impressions where the ad reached the first quartile and was audible.

Audible On 2nd Quartile Rate

The percentage of measurable impressions where the ad reached the second quartile and was audible.

Audible On 3rd Quartile Rate

The percentage of measurable impressions where the ad reached the third quartile and was audible.

Audible On Complete Rate

The percentage of measurable impressions where the ad played to completion and was audible.

Visible On 1st Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the first quartile.

Visible On 2nd Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the second quartile.

Visible On 3rd Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the third quartile.

Visible On Completion Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached completion.

Audible and Visible at 1st Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the first quartile and was audible.

Audible and Visible at 2nd Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the second quartile and was audible.

Audible and Visible at 3rd Quartile Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached the third quartile and was audible.

Audible and Visible on Complete Rate

The percentage of measurable impressions where at least 50% of the pixels of the ad were visible on-screen when the video reached completion and was audible.

Audible and Fully On-Screen for Half of Duration Impressions

The number of measurable impressions where the ad, for at least half the time, was audible while the ad surface was 100% on-screen. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Audible and Fully On-Screen for Half of Duration Rate

The percentage of measurable impressions where the ad, for at least half the time, was audible while the ad surface was 100% on-screen. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

2 Sec In-View and Reached Completion Impressions

The number of impressions where the ad reached completion after playing for at least two continuous seconds with at least 50% of the player visible on-screen on an in-focus page.

2 Sec In-View and Reached Completion Rate

The percentage of impressions where the ad reached completion after playing for at least two continuous seconds with at least 50% of the player visible on-screen on an in-focus page.

Audible and 80% On-Screen for Half of Duration (15 sec. cap) Impressions

The number of impressions where the ad was audible while the ad surface was at least 80% on-screen for at least half the time (15 second cap).

Audible and 80% On-Screen for Half of Duration (15 sec. cap) Rate

The percentage of impressions where the ad was audible while the ad surface was at least 80% on-screen for at least half the time (15 second cap).

Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions

The number of impressions where the ad, for at least half the time (15 second cap), was audible while the ad surface was 100% on-screen. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate

The percentage of impressions where the ad, for at least half the time (15 second cap), was audible while the ad surface was 100% on-screen. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions

The number of impressions where the ad, for at least half the time (15 sec. cap), was audible while the ad surface was 100% on-screen, and was completed. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate

The percentage of impressions where the ad, for at least half the time (15 sec. cap), was audible while the ad surface was 100% on-screen, and was completed. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Completion Quality

The percentage of video completions that were audible and visible. It is calculated as Audible and Visible on Complete Rate divided by Reached Complete Rate.

Hover Rate

The percentage of impressions where the user hovered on the player while the ad was playing.

Time Until Hover (sec)

Average amount of time until the user hovered on the player, measured from the start of the ad.

Passthrough Impressions

The number of impressions in which the ad unit passed entirely through the viewport.

Passthrough Rate

The percentage of impressions in which the ad unit passed entirely through the viewport.

Small Player Rate

Percentage of impressions where the width of the player was less than 400px.

Below the Fold Rate

Percentage of impressions where more than half of the ad loaded below the fold. The fold is defined as 750px.

Out of Focus Rate

Percentage of impressions where the tab containing the ad was never brought into foreground.

Average Runtime (sec)

The average length of time that the ad played.

Audible Measurable Rate

The percentage of impressions where audibility was measurable.

Audible Impressions

The number of impressions where the ad was audible for any period of time.

Audible Rate

The percentage of impressions where the ad was audible for any period of time.

Audible Time (sec)

The average length of time where the ad was audible.

% of Ad Length Audible

The percentage of the ad length where the ad was audible.

Real Estate Metrics

Screen Real Estate

The average percentage of pixels that the ad fills on the user’s screen. This is calculated by taking the ratio of ad pixels to device screen pixels for all measurable impressions.

50% On-Screen Impressions

The number of impressions where the ad surface was at least 50% on-screen for any period of time.

50% On-Screen Rate

The percentage of impressions where the ad surface was at least 50% on-screen for any period of time. For ads that are 242,500 square pixels or more, the ad only needs to have 30% of its area on-screen.

50% On-Screen Time (sec)

The average length of time that at least 50% of an ad has been on-screen.

50% On-Screen While Audible Impressions

The number of impressions where the ad surface was at least 50% on-screen and audible for any period of time.

50% On-Screen While Audible Rate

The percentage of impressions where the ad surface was at least 50% on-screen and audible for any period of time.

50% On-Screen Time While Audible (sec)

The average length of time that at least 50% of an ad has been on-screen and audible.

% of Video Ad Length While 50% On-Screen

The average percentage of video played with at least 50% of the video on-screen.

% of Video Ad Length While 50% On-Screen and Audible

The average percentage of video played with at least 50% of the video on-screen and audible.

Moat Video Score Measurable Rate

The percentage of impressions where Moat Video Score is measurable.

Moat Video Score

A video ad score ranging from 0-100 to benchmark the sight, sound and motion aspects of video. The score is based on the averaged percentage of the video that was audible and/or visible, amplified by the screen real estate. It is intended to assess the quality of different video ad exposures on desktop and mobile devices.

Invalid Traffic Metrics

The number of impressions where Moat received enough signals to perform SIVT filtration. All impressions are measurable for GIVT.

IVT Measurable Rate

The percentage of impressions where Moat received enough signals to perform SIVT filtration. All impressions are measurable for GIVT.

IVT Impressions

The number of unfiltered impressions that were determined to be delivered to an invalid endpoint. This includes General IVT (Spiders, Excessive Activity, Invalid Placement, and/or Data Center Traffic categories) and Sophisticated IVT (Invalid Proxy, Automated Browser, Incongruous Browser, Invalid Source, Hidden Ad, and/or Session Hijacked Traffic categories).

IVT Rate

The percentage of unfiltered impressions that were determined to be delivered to an invalid endpoint. This includes General IVT (Spiders, Excessive Activity, Invalid Placement, and/or Data Center Traffic categories) and Sophisticated IVT (Invalid Proxy, Automated Browser, Incongruous Browser, Invalid Source, Hidden Ad, and/or Session Hijacked Traffic categories).

GIVT Rate

The percentage of unfiltered impressions that were determined to be delivered to a General IVT endpoint (Spiders, Excessive Activity, Invalid Placement, and/or Data Center Traffic categories).

SIVT Rate

The percentage of GIVT filtered impressions that were determined to be delivered to a Sophisticated IVT endpoint (Invalid Proxy, Automated Browser, Incongruous Browser, Invalid Source, Hidden Ad, and/or Session Hijacked Traffic categories).

Automated Browser Rate

The percentage of unfiltered impressions that were determined to originate from an automated browser. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Incongruous Browser Rate

The percentage of unfiltered impressions that were determined to originate from a browser with an incongruous feature set. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Data Center Traffic Rate

The percentage of unfiltered impressions that were determined to originate from a data center. These impressions count toward the overall IVT Rate and are classified as General Invalid Traffic.

Spider Rate

The percentage of unfiltered impressions that were determined to originate from known spiders according to the IAB/ABC International Spiders & Bots List. These impressions count toward the overall IVT Rate and are classified as General Invalid Traffic.

Excessive Activity Rate

The percentage of unfiltered impressions that were determined to be delivered to users with invalid levels of activity. These impressions count toward the overall IVT Rate and are classified as General Invalid Traffic.

Invalid Placement Rate

The percentage of unfiltered impressions where the ad was served in a 1x1 container or as a 1x1 pixel and remained hidden from the user’s view for the entire duration of the impression. These impressions count toward the overall IVT Rate and are classified as General Invalid Traffic.

Invalid Source Rate

The percentage of unfiltered impressions that were served on a domain or app identified by Moat as invalid, meaning the inventory source exhibits invalid characteristics for the site or app which has been flagged. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Invalid Proxy Rate

The percentage of unfiltered impressions that were determined to use a proxy, excluding corporate proxies. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Hidden Ad Rate

The percentage of unfiltered impressions where the ad was hidden from the user’s view for the entire duration of the impression. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Session Hijacked Rate

The percentage of unfiltered impressions when a user’s session displays invalid characteristics or the session has been forcibly redirected to another site, tab, or app store. These impressions count toward the overall IVT Rate and are classified as Sophisticated Invalid Traffic.

Valid Metrics

Valid Impressions

The number of impressions that were determined to be delivered to a valid endpoint.

Valid Rate

The percentage of total unfiltered impressions that were determined to be delivered to a valid endpoint.

Valid and In-View Measurable Impressions

The number of valid impressions where viewability-related metrics were measurable.

Valid and In-View Measurable Rate

The percentage of valid impressions where viewability-related metrics were measurable.

Valid and Viewable Impressions

The number of valid impressions that were viewable under the MRC standard (50% of pixels in-view for at least 2 continuous seconds).

Valid and Viewable Rate

The percentage of valid impressions that were viewable under the MRC standard (50% of pixels in-view for at least 2 continuous seconds).

Valid and 3 Sec In-View Impressions

The number of valid impressions where the ad played for at least three cumulative seconds with at least 50% of the player visible on-screen, and the view in-focus.

Valid and 3 Sec In-View Rate

The percentage of valid impressions where the ad played for at least three cumulative seconds with at least 50% of the player visible on-screen, and the view in-focus.

Valid and 3 Sec Fully On-Screen Impressions

The number of valid impressions where the ad was 100% on-screen for at least 3 seconds.

Valid and 3 Sec Fully On-Screen Rate

The percentage of valid impressions where the ad was 100% on-screen for at least 3 seconds.

Valid and Fully On-Screen for Half of the Duration (15 sec. cap) Impressions

The number of valid impressions where 100% of pixels were in view for half the duration cumulatively (15 sec. cap). On desktop only: When the ad is 300,000 pixels or more, 80% of pixels must be in view for half the duration cumulatively (15 sec. cap).

Valid and Fully On-Screen for Half of the Duration (15 sec. cap) Rate

The percentage of valid impressions where 100% of pixels were in view for half the duration cumulatively (15 sec. cap). On desktop only: When the ad is 300,000 pixels or more, 80% of pixels must be in view for half the duration cumulatively (15 sec. cap).

Valid and Fully On-Screen Measurable Impressions

The number of valid impressions where it was possible to determine whether the ad surface was 100% on-screen.

Valid and Fully On-Screen Measurable Rate

The percentage of valid impressions where it was possible to determine whether the ad surface was 100% on-screen.

Valid and AVOC Impressions

The number of valid impressions where the ad was visible and audible on completion.

Valid and AVOC Rate

The percentage of valid impressions where the ad was visible and audible on completion.

Valid, 2 Sec In-View and Reached Completion Impressions

The number of valid impressions where the ad reached completion after playing for at least two continuous seconds with at least 50% of the player visible on-screen on an in-focus view.

Valid, 2 Sec In-View and Reached Completion Rate

The percentage of valid impressions where the ad reached completion after playing for at least two continuous seconds with at least 50% of the player visible on-screen on an in-focus view.

Valid and Fully On-Screen for 75% of the Duration Impressions

The number of valid impressions where the ad surface was 100% on-screen for at least 75% of the time.

Valid and Fully On-Screen for 75% of the Duration Rate

The percentage of valid impressions where the ad surface was 100% on-screen for at least 75% of the time.

Valid, Audible and 80% On-Screen for Half of the Duration (15 sec. cap) Impressions

The number of valid impressions where the ad was audible while the ad surface was 80% on-screen for at least half the time (15 second cap).

Valid, Audible and 80% On-Screen for Half of the Duration (15 sec. cap) Rate

The percentage of valid impressions where the ad was audible while the ad surface was 80% on-screen for at least half the time (15 second cap).

Valid, Audible & Fully On-Screen for Half of the Duration Impressions

The number of valid impressions where the ad was audible while the ad surface was 100% on-screen for at least half the time. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Valid, Audible & Fully On-Screen for Half of Duration Rate

The percentage of valid impressions where the ad was audible while the ad surface was 100% on-screen for at least half the time. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Valid, Audible & Fully On-Screen for Half of the Duration (15 sec. cap) Impressions

The number of valid impressions where the ad was audible while the ad surface was 100% on-screen for at least half the time (15 second cap). For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Valid, Audible & Fully On-Screen for Half of the Duration (15 sec. cap) Rate

The percentage of valid impressions where the ad was audible while the ad surface was 100% on-screen for at least half the time (15 second cap). For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Valid, Audible & Fully On-Screen for Half of the Duration (15 sec. cap) with Completion Impressions

The number of valid impressions where the ad, for at least half the time (15 sec. cap), was audible while the ad surface was 100% on-screen and was completed. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Valid, Audible & Fully On-Screen for Half of the Duration (15 sec. cap) with Completion Rate

The percentage of valid impressions where the ad, for at least half the time (15 sec. cap), was audible while the ad surface was 100% on-screen and was completed. For players 300,000 square pixels or more, only 80% of pixels are required to be on-screen.

Traffic Diagnostic Metrics

Non-US Traffic Rate

The percentage of measurable impressions that were delivered to users outside the US.

Outdated Browser Rate

The percentage of total unfiltered impressions that were determined to originate from an old browser version for browsers with automatic updates.

Late Night Rate

The percentage of measurable impressions that occurred between 12 am and 6 am EST.

Top of the Hour Rate

The percentage of measurable impressions that occurred within five minutes of the top of any hour.

No Referrer Rate

The percentage of impressions that didn’t have a referrer, i.e. the user navigated to the page with the ad directly.

Average History Length

The average number of pages a user browsed before arriving at the page with the creative.

Incentivized Viewing Impressions

The number of unfiltered impressions due to referrals from domains/apps offering incentivized viewing services.

Incentivized Viewing Rate

The percentage of unfiltered impressions due to referrals from domains/apps offering incentivized viewing services.

Purchased Traffic Impressions

The number of impressions resulting from purchased and/or incentivized traffic.

Purchased Traffic Rate

The percentage of impressions resulting from purchased and/or incentivized traffic.

Non-Purchased Traffic Impressions

The number of impressions resulting from non-purchased traffic.

Non-Purchased Traffic Rate

The percentage of impressions resulting from non-purchased traffic.

Purchased Traffic Status Unknown Impressions

The number of impressions resulting from unknown purchases and/or incentivized traffic.

Purchased Traffic Status Unknown Rate

The percentage of impressions resulting from unknown purchases and/or incentivized traffic.

Potentially False Information Rate

The percentage of impressions that occurred on potentially false information sites.

Valid, Viewable & Brand Safe Metrics

Viewability and Brand Safety Measurable Impressions (unfiltered)

The number of unfiltered impressions that were measurable for viewability and brand safety.

Viewability and Brand Safety Measurable Impressions (filtered)

The number of impressions that were measurable for viewability and brand safety.

Viewability and Brand Safety Measurable Rate (unfiltered)

The percentage of unfiltered impressions that were measurable for viewability and brand safety.

Viewability and Brand Safety Measurable Rate (filtered)

The percentage of impressions that were measurable for viewability and brand safety.

Valid, Viewable, and Brand Safe Impressions

The number of impressions that were valid, MRC viewable, and brand safe.

Valid, Viewable, and Brand Safe Rate

The percentage of measurable unfiltered impressions that were valid, MRC viewable, and brand safe.

Valid, Viewable, and Brand Safe Rate (filtered)

The percentage of measurable impressions that were valid, MRC viewable, and brand safe.

Brand Safety Metrics

Brand Safety Measurable Rate

The percentage of Impressions Analyzed that were measurable for brand safety at either the page or domain/app level.

Total Safe Rate

The percentage of Brand Safety Measurable Impressions that were safe.

Total Unsafe Rate

The percentage of Brand Safety Measurable Impressions that were unsafe.

Domain/App Safe Impressions

Domain/App Safe Impressions.

Domain/App Safe Rate

The percentage of Domain/App Brand Safety Measurable Impressions that were safe.

Domain/App Unsafe Impressions

Domain/App Unsafe Impressions.

Domain/App Unsafe Rate

The percentage of Domain/App Brand Safety Measurable Impressions that were unsafe.

Domain/App-Level Brand Safety Measurable Impressions

Domain/App-Level Brand Safety Measurable Impressions.

Domain/App-Level Brand Safety Measurable Rate

The percentage of Impressions Analyzed that were measurable for brand safety at the domain/app level only.

Page Safe Impressions

Page Safe Impressions

Page Safe Rate

The percentage of Page-Level Brand Safety Measurable Impressions that were safe.

Page Unsafe Impressions

Page Unsafe Impressions

Page Unsafe Rate

The percentage of Page-Level Brand Safety Measurable Impressions that were unsafe.

Page-Level Brand Safety Measurable Impressions

Page-Level Brand Safety Measurable Impressions

Page-Level Brand Safety Measurable Rate

The percentage of Impressions Analyzed that were measurable for brand safety at the page level.

Unsafe Rate - Adult Content

The percentage of impressions that occurred in an environment containing adult content.

Unsafe Rate - Arms

The percentage of impressions that occurred in an environment containing arms or weapons content.

Unsafe Rate - Crime

The percentage of impressions that occurred in an environment containing crime content.

Unsafe Rate - Death & Injury

The percentage of impressions that occurred in an environment containing death and injury content.

Unsafe Rate - Illegal Downloads

The percentage of impressions that occurred in an environment containing illegal download content.

Unsafe Rate - Drugs

The percentage of impressions that occurred in an environment containing drug content.

Unsafe Rate - Hate Speech

The percentage of impressions that occurred in an environment containing hate speech content.

Unsafe Rate - Military

The percentage of impressions that occurred in an environment containing military content.

Unsafe Rate - Obscenity

The percentage of impressions that occurred in an environment containing obscenity content.

Unsafe Rate - Terrorism

The percentage of impressions that occurred in an environment containing terrorism content.

Unsafe Rate - Tobacco

The percentage of impressions that occurred in an environment containing tobacco content.

MRC Diagnostic Metrics

Counted Ads

Total Counted Ads, including server-side SSAI, non-certified OM Limited/Domain modes, and ads that do not meet the Media Ratings Council’s (MRC) definition of an Impression.

Non-Viewable Impressions

The number of impressions, filtered for GIVT and SIVT, where viewability was measured, and the MRC threshold for viewability was not met.

Non-Viewable Rate

The percentage of valid, measurable impressions where the MRC viewability threshold was not met.

Unmeasurable Impressions

The number of impressions, filtered for GIVT and SIVT, where viewability was not measurable.

Unmeasurable Rate

The percentage of impressions, filtered for GIVT and SIVT, where viewability was not measurable.

Aggregate Viewable Impression Distribution

The percentage of valid impressions where the MRC viewability threshold was met. This rate is inclusive of all analyzed impressions, including where viewability is not measurable.

Aggregate Non-Viewable Impression Distribution

The percentage of valid impressions where the MRC viewability threshold was not met. This rate is inclusive of all analyzed impressions, including where viewability is not measurable.

Read further about MOAT.

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