We have put real effort into creating a platform that is easy to use compared to Google Ads, Adform, etc. We have removed a lot of clutter and options that in reality make a small impact on your campaign end result. We also make intelligent decisions for you so you don't have to worry about every small detail. That being said, there are also cases when you need to fine-tune the campaign to make the most out of the audience or our automatic decisions do not serve you well. So, you can:

Set CPM or click price

In each ad set budget section, when clicking on Advanced settings, you can set CPM or click price. This feature is for experts that know different price models and price levels for the specific target audience. Normally, we set it for you to automatically optimize your ad set based on your settings. When you change the below settings, we stop optimizing the prices. You have to update them manually every time you make changes to campaign duration, audience, and creatives. You can always go back to our defaults that are optimized for the specific time period and target audience. The detailed options you can change are:

  • Bidding type with options "Impressions" or "Clicks" - whether you pay for showing the ad or getting clicked on the ad.

  • Target CPM or CPC - the average price for 1000 impressions (CPM) or for one click (eCPC).

When you have set manually:

Change frequency capping

In each ad set budget section, when clicking on Advanced settings, You can set the maximum number of viewable impressions per campaign or for each day or hour. The maximum number of viewable impressions should be between 1 and 50.

As with the price above, we set it for you to automatically optimize your ad set based on your settings. When you change the below settings, we stop optimizing the frequency capping. You have to update them manually every time you make changes to campaign duration, audience, and creatives. You can always go back to our defaults that are optimized for the specific time period and target audience.

Our default settings

We use industry-wide settings to protect your ad budget and optimize for better performance. We set the following defaults:

  • Your ads will be shown once per page. This helps to protect the over-saturation of a specific page with the same ad. Please note that this may not be possible with some ad exchanges.

  • We also do not show your ads on unknown domains.

  • We only show your ad only for matched users. This will improve the precision of targeting as the ad will only be shown to viewers that match exactly your criteria. However, the reach will be decreased and the average price potentially increased.

Settings based on your goal

Awareness goal default settings:

  • The campaign will have a fixed price for impressions (technically it's called cost per 1000 advertising impressions, or CPM in short). We will set the maximum price, but the average will be below it. We calculate it from the total available impressions based on your selected audience and creatives. To pick a good price, we choose the optimum from all the available impressions. We have researched and found that 30% of the whole available ad space is optimum to target.

  • The campaign will limit the number of people seeing the ad (technically it's called frequency capping, or FC in short). This protects you from over-saturating the audience. The industry standard is to show the ad at least 3 times and 1 time every week. For example, when you have a 4 weeks campaign, your ads will be viewed by people with a maximum of 7 times (3 times, plus 4 weeks), for at least 2 seconds. We make sure that your ad will not be shown more than 10 times for each person during the whole campaign period.

Sales goal default settings:

  • The campaign will have a target click price (technically called enhanced cost-per-click, or eCPC in short) and maximum price for impression. These will be set by market average (depending on your selected locations) and total available impressions based on your selected audience and creatives. As with awareness, we set the max CPM bid to be 30% of the available impressions.

  • There will be no limits to view applied. This is because you are looking and paying for clicks and should not worry about how many individuals are seeing the ad. The algorithms behind the buying system will try to understand

For both goals, we recalculate the prices every time you change your audience or creatives to best choose the price you pay for a specific audience and inventory.

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