A couple of new features and improvements are now available in Nexd Campaign Manager. The highlights from this release:
We streamlined the creative list header by combining AB testing tools, removing sorting, and moving campaign name under the header:
You can see an overview of different creative statuses when you open a campaign block:
You can add locations to any of our map layouts with Excel files. The spreadsheet should have 3 columns: location title, latitude, and longitude. After upload, you can select the column order and starting row.
When buying media through Nexd you can set CPM or click price and frequency capping. This feature is for experts that know different price models and price levels for the specific target audience. Normally, we set it for you to automatically optimize your ad set based on your settings. When you change the below settings, we stop optimizing the prices and frequency capping. You have to update them manually every time you make changes to campaign duration, audience, and creatives. You can always go back to our defaults that are optimized for the specific time period and target audience. The detailed options you can change are:
Bidding type with options "Impressions" or "Clicks" - whether you pay for showing the ad or getting clicked on the ad.
Target CPM or CPC - the average price for 1000 impressions (CPM) or for one click (eCPC).
Frequency capping - set the maximum number of viewable impressions per campaign or for each day or hour.
When you have set manually:
Thanks for being updated on the latest changes in our platform, and we wish you a fruitful day 🍏