In Campaign Manager (CM), you can build ads with layouts for many different ad types and placements. Static ads to ex-static ads: interactive ads from statics ad assets you already have at hand, without entering any code. Also you can manage your campaigns and creatives with all all the tracking data you need. Assets (images and videos) are automatically optimized to smaller size by up to 10x, but with no discernible loss in quality.
1. Mobile infeed
Mobile infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like rest of the content.
For infeed ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 500 when the size of the placement is 300 x 250.
2. Mobile interstitial
Mobile interstitial ads are fullscreen ads that overlay the content.
For interstitial ads, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.
3. Mobile interscroller
Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible though a viewport. The viewport is the size of the placement, scrolling though publisher content reveals the ad.
For interscroller, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.
4. Mobile expandable
Mobile expandable ads are two-state ads that transition from the first state to the second state.
If your first state is fullscreen, the second must be as well. If your first state is infeed, you have the option to choose an infeed or fullscreen layout for the second state.
Read more about this format from our blog post:
Desktop ads can be used anywhere in desktop placements.
For desktop ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 1200 when the size of the placement is 300 x 600. Campaign Manager is flexible to accommodate adjustments such as crop, scale, and trim to edit either images or videos. These features are useful to trouble-shoot asset sizes when there is a mismatch.
In-stream (formerly called Video Ad) category is VAST, VPAID (SIMID) standard based ads for video-sharing platform in-stream placements.
For VAST you can use our desktop still layout. For VPAID is available all desktop layouts. Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, dropping, and effects are available.
You can also reuse your existing VAST ads by importing them to our platform. We will optimize the videos and use our blazing fast global CDN (content delivery network) to enable better ad experience. In addition, you will have a better overview of your whole campaign's results, as statistics will be combined with your other creatives.
Feel free to read more about video ads from our blog post.
Responsive is a creative that can be used in different desktop and mobile sizes. It takes one set of assets and automatically creates multiple ads in different desktop and mobile sizes. This feature is available only for 🄴🄽🅃🄴🅁🄿🅁🄸🅂🄴 🄿🄻🄰🄽.
Read more about responsive creatives.
You can also use your existing HTML5 banner. Just upload your existing HTML5 banner, and we will optimize the assets and the code so it loads faster. After publishing you can see basic analytics (impressions, clicks, engagement) in campaign analytics. To enable this feature, email us the request at [email protected], or click the messenger icon in the bottom right corner of the screen.