A tag – also known as Third-Party Tag or HTML Tag – is a snippet of code that calls an ad server for ad content when the placement is requested.
NEXD generates a unique tag for each ad in a campaign. Typically, an advertiser or agency will work with a publisher or DSP to decide where to target the tags on any site, as well as which types of tags are the most suitable.
First, NEXD user sets up creatives in the campaign.
User selects platforms for these creatives, where the ads are trafficked.
Once everything is ready in Campaign Manager, the trafficker generates tags and inserts these tags in their DSP or sends them to publishers.
Where can you insert NEXD ad tags?
NEXD tags work in all major ad delivery platforms.
Ad delivery platform means platforms like DSPs, SSPs, ad servers, ad networks, or directly to the publisher. Handling tags is very easy – copy-paste from the file to the relevant creative type within your ad platform of choice.
You'll be looking for something like "HTML tag", "third-party tag", or "custom creative". Virtually all ad platforms today offer this capability.
Always make sure the NEXD tag has been set up for the ad delivery platform
you are inserting the tag into. If you are using an ad server, use its functionality as a “tracking creative”, as NEXD already incorporates ad serving in its tag.
How do NEXD creatives save you money?
Ad serving is already included in all creatives exported from Nexd Campaign Manager. If your media plan specified a fee for ad-serving make sure to delete that row and do not add it extra on the DSP you are using.
What does a NEXD ad tag look like?
A tag consists of several lines, which are all editable for the user. These lines are important to show correct content and have correct integration.
Things to keep in mind when working with NEXD ad tags
If you use extra ad servers, use them only for tracking purposes.
Remember to change only the URL part or "YOUR-URL-HERE" and nothing else (don’t delete the macro!). Everything else is vital for all platform integrations.
Please remember that your landing page URL needs to have http or https in front of the URL. Many platforms will won't be able open the URL without it!
When setting up the campaign, make sure to switch SafeFrame off in the options or as separate targeting filter on your DSP or platform. Learn about SafeFrame and how to disable it. Otherwise the user might see quite static ad instead of the ecstatic one 😉
Adding a Global Pixel (third-party impression) tracker can drastically penalize your programmatic traffic reach. We strongly advise you to use third-party trackers only for interactions.